The Social Standard announced that it has partnered with USA Surfing, following the organization’s Gold Medal Olympic debut, and efforts to develop future Olympians and surf fans.
USA Surfing Carissa Moore’s historic Olympic Gold Medal is a pinnacle of achievement for surf athletes, attracting more worldwide attention than surfing has ever known. The Social Standard, an influencer marketing agency, will leverage USA Surfing’s platform providing surfers with opportunities to shine and grow along with brands that wish to align with USA Surfing’s mission.
“Working with The Social Standard makes great sense for us. The surfing ethos of hard work, kindness, authenticity, and respect for each other and our environment are core values for USA Surfing and a thriving group of brands,” said Brandon Lowery, Interim CEO, USA Surfing. “We look forward to The Social Standard’s work to connect USA Surfing with some of the top brands in the industry.”
The Social Standard will bring a data-driven performance marketing approach integrating a live-streaming and live-scoring tech platform with custom athlete profiles to one of the world’s most popular water sports (35M+ surfers worldwide). USA Surfing’s Under 18 junior team will be defending the team’s Gold Medal in El Salvador May 27 – June 5 at the International Surfing Association’s (ISA) World Junior Surfing Championship. The competition is the largest junior surfing competition in the world, bringing together hundreds of the world’s best surfers from more than 40 nations. USA Surfing’s World Junior Championship team has racked up three team Gold Medals, one team Silver Medal and multiple individual Gold and podium finishes in the competition’s history.
USA Surfing is headquartered in San Clemente California. Its Prime Series and Championship is an elite, invite-only competition featuring the best surfers from across the United States mainland and Hawaii. The Prime Series and Championship events were created to help prepare under 18 surfers for the big leagues of surfing utilizing a competition format used by the World Surf League and International Surfing Association (ISA). ISA recognizes USA Surfing as the exclusive national federation for surfing in the United States.
The influencer marketing program will pair profiles with the STACT app, a platform that provides live streams, audience scoring, and real-time engagement. This technology will keep brands connected with current and former athletes from USA Surfing, including Kelly Slater (2.8M followers), Bethany Hamilton (2.1M followers), and John Florence (1.5M followers). Surf enthusiasts are a highly desirable demographic for brands to reach as 29.6% of those in this category are aged 25-34 and 25.7% are ages 18-24.
During the 2021 Olympic Games, according to USOPC USA Surfing was at the top among all Summer Sports for engagement (#4) and received more in-depth media attention than all the new Olympic sports. USA Surfing followers are loyal, engaged, young, and typically hard-to-reach, because they are so active, outside and on the move.