One of London’s leading PR agencies, The PHA Group has been tasked with raising awareness of kidney cancer throughout Kidney Cancer Awareness Week and building momentum around Kidney Cancer UK’s ‘Green Friday’ initiative. Their work will aim to increase the public’s knowledge and understanding around the disease, as well as building brand awareness of Kidney Cancer UK – offering commentary and thought leadership from leading charity spokespeople.
In addition to this, The PHA Group will use Kidney Cancer UK’s annual patient survey to generate widespread impactful coverage for the charity and shine a light on the major issues and concerns surrounding diagnosis and treatment for the disease, positioning the organization as a leading authority within the sector.
The PHA Group was appointed after they impressed the charity with their unique credentials spanning a variety of charity and healthcare clients.
Malcolm Packer, Head of Charity Affairs and Communications at Kidney Cancer UK, comments: “We are thrilled to be working alongside The PHA Group to create significant awareness around our annual patient survey, Kidney Cancer Awareness Week, and Green Friday. Public awareness and understanding about the disease are concerningly low and, as a result, survival rates lag behind much of the rest of Europe. We need to ensure that people are well-informed when presenting to their GP, know exactly how and where to seek further medical advice and guidance if they are concerned when experiencing symptoms of kidney cancer. We also need to support the medical community in finding the fastest, and clearest routes to diagnosis, and ensure all UK patients have access to the most effective treatment options.”
Amy Humphreys, Account Director at The PHA Group, commented: “We are delighted to be working with Kidney Cancer UK. The charity’s mission to raise widespread awareness of kidney cancer is extremely important and we are delighted to be playing a part in delivering their message across the country. Through our upcoming campaign activity, we aim to put Kidney Cancer UK at the heart of conversation around the disease and encourage people to take ownership of their health – understanding what symptoms to be aware of, how to seek diagnosis, and what treatment options are available to them.”