PR and Digital Firm to Lead Communications Efforts for Iconic Dubai Hotels
TALLAHASSEE, Fla. – Oct. 12, 2023 —The Zimmerman Agency, the global, award-winning public relations and integrated marketing firm, is thrilled to announce its selection to oversee public relations efforts for Atlantis The Royal and Atlantis, The Palm — two of Dubai’s most iconic luxury hotels. The Zimmerman Agency’s deep understanding of the luxury travel industry, combined with its innovative approach to storytelling and digital marketing, makes it the ideal partner to support Atlantis The Royal and Atlantis, The Palm in reaching new heights of success.
Atlantis The Royal, a beacon of extravagance and sophistication, has established itself as a premier destination for A-list celebrities exploring Dubai, who indulge in the grandeur of the 12,000-square-foot Royal Mansion duplex penthouse. The property also boasts 17 restaurants with a diverse array of dining experiences curated by culinary legends, including Ariana Bundy, Heston Blumenthal, Nobu Matsuhisa and José Andrés. Additionally, Atlantis The Royal boasts Cloud 22, a sky-high oasis with an infinity pool, floating beds and cabanas with unparalleled views of the Arabian Gulf and Palm Jumeriah.
Located at the centre of the crescent of The Palm island in Dubai, Atlantis, The Palm is the first entertainment resort destination in the region. The luxury resort is renowned for its iconic architectural design, unique Underwater Suites, marine attractions, world-class dining experiences and more.
Both resorts at Atlantis Dubai offer access to the awe-inspiring The Lost Chambers aquairum, a must-visit attraction, inviting visitors to explore the mysteries of the underwater world, along with the world’s largest waterpark, Aquaventure Waterpark, with a 1km private beach and 105 record-breaking rides, slides and attracions.
“We are thrilled to embark on this exciting journey with Atlantis The Royal and Atlantis, The Palm,” said Kerry Anne Watson, President and Managing Director at The Zimmerman Agency. “Tourism to Dubai is rising, given its fusion of an ultra-modern city ingrained with authentic Arabian culture. It was recently named the top travel destination globally, beating out icons like London, Paris, New York, etc., and these resorts represent the epitome of excellence in Dubai’s hospitality landscape.”
About The Zimmerman Agency
For more than three decades The Zimmerman Agency has been among the leading hospitality and travel public relations firms in North America. Today, the firm offers a highly creative and contemporary approach to public relations that includes the support of full-service social media, a 360-degree approach to digital channels, and predictive analytics. The Zimmerman Agency teams utilize Momentum Planning, a proprietary planning methodology to drive creativity, strategy, and technology to deliver relevant and timely content and communications for clients. The firm generates measurable results through creative public relations campaigns for extraordinary travel clients including Belize Tourism, iconic Little Palm Island, The Palm Beaches, Visit Park City, The Ritz-Carlton Dallas, JW Marriott Savannah, Visit Rhode Island and the Kessler Collection.