Global creative collective Thinkingbox has appointed Alyssa Campbell as Executive Producer and Kristain Oliveira-Barnes as Director of Media at sister company AntiSocial Solutions in Toronto and Vancouver respectively. Thinkingbox announced its acquisition of AntiSocial Solutions in May 2020.
Campbell and Oliveira-Barnes will drive growth for AntiSocial Solutions growth on the East Coast.
Joining the team from Leo Burnett Toronto, where she served as Account Supervisor, Campbell has worked with clients including Ontario Travel, to Nike and Starbucks. She has multidisciplinary expertise in digital, social, and experiential and previously held account management positions at Juniper Park / TBWA, Community Agency, TAXI and McCann.
“I’m most excited about the people and the possibilities. Getting to be in the trenches with everyone to grow a company is pretty exciting stuff. I hope to help drive AntiSocial to be the ones to watch here in Toronto, the same way they are on the West Coast,” said Campbell.
“Alyssa brings experience in account management on numerous national and international brands. With her diverse background in industry production at global agencies, she is poised to successfully grow AntiSocial offerings and capabilities to a new and expanding client base,” said Daryl Louie, Director of Creative Strategy, AntiSocial.
Previously from Major Tom, Vancouver, where she held the role of Group Lead, Media, Oliveira-Barnes bolsters AntiSocial with her extensive skills in digital and traditional media planning, buying, and optimizing. She will aid AntiSocial in its efforts to grow its media buying capabilities, bringing a proven understanding of the diverse media landscape including paid social, display, paid search, and Amazon. Prior, Oliveira-Barnes spent time at 6S Marketing, most recently as Senior Media Strategist.
“What excites me most about this role is the opportunity to build a department while working with such a passionate, driven, and creative team. AntiSocial is well-known for its creative and strategic social strategies, and I am thrilled to integrate and elevate paid media into our core service offering,” said Oliveira-Barnes.
“Kristain is a world-class media expert, and we are excited to add her to the team. She has worked with international brands and delivered award-winning campaigns at the national level. Her expertise will elevate our products and services to the next level,” said Alex Chan Head of Media at AntiSocial.