Toluna, an ITWP company and leading consumer intelligence platform that delivers insights on demand, has made two strategic appointments as it prepares for growth in 2020 and beyond.
The company welcomes Ron Ruffinott to the North America team as a Senior Research Solutions Consultant based in the company’s U.S. headquarters in Connecticut. Dixit Chanana joins as Country Director in India based in the Gurgaon office.
Ron brings a wealth of experience to bolster Toluna’s offerings to worldwide clients, having spent the last 17 years at Kantar in a variety of leadership roles focused on driving client insights. He heads up the North American research solutions team, driving client growth through the company’s insights solutions and consultative guidance and support.
“We are focused on ensuring that we have the right people in the right places to achieve our goals and Ron’s strong background in research fits the bill. Ron will help us progress our strategy to encourage more engagement from clients with the platforms by demonstrating just how valuable the insights are to sectors including CPG, media and entertainment, and healthcare to name just a few. Clients will continue to benefit from our flexible offerings, choosing to engage with us in self-service, assisted service or managed service models,” said Nick Langeveld, managing director of North America for Toluna.
A former long-standing Vice President at Karvy Insights, Dixit brings over 20 years of research insights experience across business development, client management and sales. He has led full-service research programs for clients in India which will enable Toluna to expand its presence in this market. Prior to Karvy, Chanana was Group Business Director at Kantar.
“Dixit will be instrumental in developing our domestic business in India as we look to push growth in the country. He brings real ear-to-ground experience and knowledge that will enhance our team’s understanding of consumer behavior so that we can grow our client base in key industries. It’s great to have Dixit on board,” said Ludo Milet, managing director of Asia-Pacific for Toluna.
