Tremor expands its senior management team to enable future growth

by | Mar 6, 2020

Tremor International, a global leader in video advertising technologies, announced the following senior management changes.

Yaniv Carmi, currently Chief Financial Officer of the company, is appointed Chief Operating Officer with immediate effect as Tremor seeks to broaden its management team. This follows the successful transformation of Tremor into a leading high-growth video advertising business, inclusive of the integration of RhythmOne plc and the acquisition of Unruly Group Ltd.

Due to the company’s significant presence in the United States, Yaniv will continue to be based in New York and will remain on Tremor’s Board of Directors. The Board believes that due to the increased scale of the business, it is necessary to appoint a COO to optimise the synergies between the Company’s business units and acquired assets, while driving Tremor’s growth ambitions, and Yaniv is well-placed to do so. As COO, Yaniv will lead the execution of the Company’s business plan, which is underpinned by its established business model of investing in high growth / high margin activities, in addition to developing strategies to optimise the operational success of Tremor.

The company also announced the appointment of Mr Sagi Niri as Chief Financial Officer with immediate effect. Sagi has over 20 years’ experience in finance and leadership roles in the technology and real estate sectors. and has previous experience on the board of a London-listed business. Sagi also served as Chief Executive Officer of Labs Ltd, the office-as-a-service company, and Chief Financial Officer of LabTech Investments Ltd, Labs’ parent company, which owns and manages office, retail and residential real estate in London.

In addition, Sagi spent over nine years at London Stock Exchange-listed Matomy Media Group Ltd, the data-driven advertising company, initially as Chief Operating Officer/Chief Financial Officer and more recently as Chief Executive Officer. Sagi is a member of the Institute of Certified Public Accountants in Israel and holds an MBA in Finance from Manchester University and a BA in Corporate Finance from the College of Management in Israel.

At Tremor, Sagi’s responsibilities will include overseeing the group-wide finance function and global investor relations activities and he will be based in Tel Aviv, Israel as part of the Company’s global approach to its operations.

It is anticipated that Sagi will be appointed to Tremor’s board subject to the completion of the customary directorate appointment due diligence and following the requisite approvals being received at a general meeting as required by the Company’s articles. Further announcements containing the disclosures required under the AIM Rules for companies will be issued once these processes have been completed.

Ofer Druker, Chief Executive Officer, commented: “I am delighted to announce these appointments, which reflect the ongoing growth and progress of the company. I look forward to continuing to benefit from Yaniv’s professional leverage, talent, comprehensive knowledge and familiarity with our business. His transition to the field of operations will strengthen the Company’s operational and financial conduct and will enable us to fulfil our strategies. In addition, I have worked closely with Sagi over many years and have every confidence in his ability to manage our global company from the financial aspects and be part of the leading team that will further enhance our business.”

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