TripleLift, a native advertising platform, announced the expansion of its global leadership team, with Jacqueline Quantrell joining as global chief revenue officer; Jason Kleinman as general manager of branded content; and Tom Anderson as general manager of mobile.
“As traditional display gives way to native advertising, the direct experience of our new leadership in technology, media and publishing will help guide us through the next chapter of our ecosystem’s growth and its evolution across multiple channels,” said Eric Berry, CEO of TripleLift. “Our bolstered leadership brings unquestioned excellence in the main growth areas for our business: programmatic, mobile and branded content.”
Quantrell will be responsible for unifying the company’s global supply, demand and partnership teams into a single organization focused on driving value for advertisers, brands and publishers. Previously, as Rubicon Project’s senior vice president of sales, she oversaw the North American publisher, brand and independent agency sales teams to exceed revenue goals. She also created and delivered global sales strategies, ensuring that all solutions met Rubicon’s clients’ needs.
Kleinman comes to TripleLift from Hearst Digital Media, where he was vice president of brand solutions and built the company’s branded-content offering, providing scale to advertisers. As an Emmy-award winning content creator and digital executive in the media and publishing space, he is leading TripleLift’s ContentDial platform, the industry’s first branded content intelligence, optimization and distribution platform.
Anderson joins TripleLift from Publishers Clearing House, where he held the position of Head of Programmatic. Previously, he founded and sold a mobile-focused DSP, Plethora Mobile, to Publishers Clearing House in 2014. At TripleLift, Anderson will be responsible for growing and evolving the company’s offerings for in-app and mobile web.
