Marshall previously served as the agency’s Chief Client Officer and has been crucial to company culture, client services and operational success
WILLIAMS, AZ (June 12, 2023) — The fast-growing virtual public relations agency Trust Relations announced today that it promoted Lana Marshall to Chief Operations Officer. As COO, Marshall will oversee and streamline all agency operations, while also driving initiatives to promote a considerate workplace culture and improve client experience.
“Lana is an innovative, organized and pragmatic leader who has been instrumental in increasing productivity and driving forth our mission to reinvent public relations with a kinder, more transparent approach,” said April White, CEO and founder of Trust Relations. “She embodies our agency’s core values at every turn, handles challenges with grace and a solution-minded approach, and has contributed immensely to Trust Relations’ overall success. I look forward to working alongside her as this next chapter in her career unfolds.”
Since 2020, Marshall has been a strategic partner for Trust Relations’ leadership team, initially brought on board to oversee client services as chief client officer. Today, she manages all aspects of the company’s international operations, from finance, HR and recruiting, to business development, team member appreciation programs, and client service teams. Before joining Trust Relations, Marshall rose through the ranks at competitive PR firms across a range of technology, hospitality, beauty, and wellness verticals. She worked with companies like Cafe Gratitude, K’NEX, and the Revlon portfolio brands including American Crew, CND and ALMAY. She holds a degree in communications with an emphasis on public relations from the University of California, San Diego.
“At Trust Relations, the people on our teams are the lifeblood of our success. We pride ourselves on delivering innovative solutions that generate the best results for clients — while simultaneously ensuring that our team members feel supported in their own growth and career development,” said Marshall. “I am so pleased to take on these expanded initiatives that will drive our agency forth into continued success as we redefine the PR industry for the better.”
Trust Relations is the first fully remote strategic communications and integrated marketing agency. The firm aims to transform the current industry standard for both clients and teams. As its founder, White believes in empowering the industry’s leading professionals and cultivating their unique passions and strengths, unlike traditional agencies that prioritize capacity over expertise.
Having expanded its service offerings to include a suite of integrated marketing, social media and content development solutions, Trust Relations is uniquely positioned to meet the complex needs of today’s most innovative brands. The agency was recently named a finalist in Business Intelligence Group’s 2023 Best Places to Work Awards.
The promotion of Marshall is a crucial step for Trust Relations as it continues to grow its operations. With her unrivaled tenacity and commitment to high-quality, top-down leadership, Marshall’s promotion to COO signals that the agency is poised to continue its growth and success in the industry.
About Trust Relations
Founded in 2019 by award-winning PR veteran-turned-disruptor and official TEDx speaker April White, Trust Relations is the first fully remote strategic communications and integrated marketing agency. We offer access to the best PR and marketing professionals nationwide across every industry. Our proprietary model provides clients with unparalleled transparency, helps align their storytelling and “story-doing,” and unlocks exceptional value for businesses. It also empowers Trust Relations to scale alongside clients by providing everything from basic support to creative activations that maximize brand exposure. Our mission is to replace public relations with “trust relations” by discovering and championing every brand’s authentic truth. Our unique approach and comprehensive suite of services empowers organizations to achieve alignment between what they want people to think about their brands and how they can “show” as well as “tell” stories that demonstrate those proof points. For more information, visit https://www.trustrelations.agency/
