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Two Award-Winning, Senior Ad Executives Launch New Agency Aimed at the Burgeoning Gray Market.

by | Jan 11, 2023

The Alphanumeric will leverage its multicultural experience to target the full spectrum of the 65+ consumer market.

In an industry that favors youth over age, two seasoned ad pros with over 65 years of combined branding experience embark on a new journey to prove there is life after 65. Every day, 10,000 baby boomers reach the retirement age of 65*.

“While many may view this as the end of the consumer cycle for this aging segment, The Alphanumeric views this as an opportunity to provide visionary advertisers with innovative marketing strategies designed to capture this burgeoning consumer market,” said Rob Silverman, Principal and Chief Creative Officer.

The Alphanumeric’s point of differentiation is centered around an integrated approach designed to deliver both the general and multicultural markets to organizations offering products and services to the lucrative 65+ market.

“We view the senior market as an affinity group with a propensity to purchase products and services that improve quality of life during their twilight years,” says Len Fong, Principal and Chief Strategy Officer at the agency.

The Alphanumeric is motivated by the fact that the senior market is underserved and full of first-to-market possibilities. Their intention is to partner with like-minded organizations to develop results-oriented marketing programs aimed at turning curious consumers into loyal customers.

* Source: AARP (February 2021)


About The Alphanumeric

The Alphanumeric is a global marketing, advertising and design company focused on the gray market with offices in Los Angeles and San Francisco. The co-founders have 65+ years of combined marketing and communications experience in a variety of industries including publishing, fashion, financial, automotive, healthcare, high-tech and consumer electronics. The agency’s multicultural expertise allows the agency the opportunity to target the diversity of the 65+ market in key vertical sectors that align with the unique disposition of this lucrative consumer niche.

thealphanumeric.com | 408.829.6697 | len@thealphanumeric.com

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