uShip Taps Diffusion to Deliver Brand Awareness Among Consumer & Business Audiences

by | Sep 24, 2018

uShip, the logistics technology company, has selected Diffusion as its public relations agency of record. Diffusion is tasked with raising the company’s profile and communicating the company’s transparent marketplace approach to both consumer and business audiences. Diffusion will position uShip as an industry leader and go-to shipping option for large goods, through a media relations program built on research and insights targeting mainstream, consumer, technology and industry press.

Through the development of proactive, creative content, Diffusion will promote uShip’s pioneering platform which pairs shipping customers with trucking companies who can quickly and efficiently move everything from cars and cranes to furniture and freight. Diffusion will focus on establishing uShip as a clear industry leader, taking advantage of the rapidly expanding business and consumer shipping markets through campaigns driven by both first-party and third-party data drives. Diffusion will solidify uShip’s strong industry standing as a thought leader and contemporary, sustainably-focused start-up.

Based out of Austin, Texas, uShip offers a distinctive online platform which connects shippers looking for affordable freight transport to carriers wishing to maximize truck capacity and revenue. Having seen delivery volume double over the past three years, uShip recently announced the launch of its in-home delivery service which will serve e-commerce shippers transporting large, heavy items such as furniture. As the shipping and home delivery market expands, uShip continues to develop intelligent solutions that maximize convenience for shippers and revenue for carriers.

Dean Jutilla, VP, Corporate Communications at uShip, commented: “With an average of 12 percent of US households moving each year, we knew consumers needed a simpler, more affordable way to move and ship. Serving both businesses and consumers is important to us, and as a start-up we’re competing directly against the traditional incumbents of this space. We needed a PR partner who had a proven record executing campaigns targeting both B2B and B2C audiences. Diffusion’s proposal, with a focus on accountability, creativity and results, made them a clear choice as a PR partner.”

Kate Ryan, Managing Director, US, Diffusion, commented: “There’s a clear growing trend of market disruption across industries, bypassing traditional models in favor of simpler, more efficient processes, and uShip exists in this exciting space for the shipping and freight industry. uShip’s model focuses on connection—linking the customer directly to the shipper—streamlining the experience and allowing them to both leave with a better deal. Our campaign is deliberately designed to capture that experience and build on it. Our data-driven campaign will highlight how shipping should be in 2018, putting uShip top-of-mind for both consumers and businesses.”

Daily PR Updates

Essential PR industry news, opinion, and analysis delivered to your inbox daily.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.


How HR employee management software can improve your PR results

How HR employee management software can improve your PR results

The human resources and public relations departments are different sides of the same coin, but it’s rare that companies give them the space to work together. Without a quality work culture, employees will leave, talent will stay away, and your reputation will take a...

5 tips for PR to better incorporate technology

5 tips for PR to better incorporate technology

Technology has drastically changed the public relations field over the last several years. The rise of social media has given PR professionals new tools to reach and engage with their audiences. At the same time, new technologies have made it easier for journalists...