Valassis launches Illumis, integrating technology & media proven to accelerate commerce

by | Sep 14, 2020

Valassis, a Vericast business and the leader in marketing technology and consumer engagement, introduces Illumis, a transformative marketing platform that combines best-in-class technologies, innovative media and robust intelligence, to enable marketers with the ability to directly tie insights-led strategies to high-performing consumer engagement.

Consumers are continuously adapting to today’s realities and developing new interests while interacting with different media formats. Given shifting consumer behaviors and a rapidly evolving business landscape, marketers are challenged to efficiently build strategies that seamlessly connect insights to marketing execution that motivate the right consumers, reach new audiences and drive growth. Using intelligence from the award-winning Valassis Consumer Graph, the company architected Illumis with multiple patents to drive results and accelerate commerce. It is a single platform that unifies the disparate tools marketers have to manage and balance when creating campaigns.

“Illumis uses the industry’s smartest technology and unique insights to illuminate new opportunities for marketers to drive results in a unified platform that simplifies the unnecessary complexity and cost of marketing technologies,” said Cali Tran, president and chief commercial officer, Vericast. “Predicting intent and motivating consumers across multiple media channels are Valassis’ core strengths, and our clients depend on our advanced marketing solutions as they adjust their strategies and budgets to manage back to growth. We take their trust in us seriously and are proud to do our part in rebuilding our economy by enabling consumer savings and client revenue growth through our technology, marketing, data science and amazing client teams.”

Forrester conducted a Total Economic Impact (TEI) study that evaluated the potential financial impact and return on investment (ROI) for brands using Illumis. The study validates how a single, unified platform helps customers boost sales versus using multiple, disparate technologies. The benefits are based on interviews with four industry-leading clients who switched their digital marketing to Illumis. Clients experienced a 110% increase in revenue from ads and nearly 4:1 incremental return on advertising spend. Illumis features:

  • Powerful intelligence for marketers to discover new high-value markets, targets and ways to reach consumers.
  • High-impact reach with the ability to identify media best suited for each audience and to act on that intelligence in channels and moments that best motivate purchase.
  • Optimized results, continuously improving to deliver moments of discovery for consumers and growth for marketers.

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