Varnish Software Boosts Global Presence with Bob Gold & Associates as Public Relations Agency of Record

by | Aug 15, 2022

Varnish Software, a leader in caching, streaming, and content delivery software solutions, has selected Bob Gold & Associates, a nationally recognized data-driven public relations and brand management firm, as its PR agency of record. The agency will help drive awareness for Varnish Software and promote the company’s position as a pioneer in CDN deployment and video streaming performance.

“Bob Gold and his award-winning team are recognized throughout the industry for effective communications campaigns,” said Adrian J. Herrera, Chief Marketing Officer at Varnish Software. “With global live streaming becoming the biggest challenge in content delivery, we are relying on the expertise of Bob Gold & Associates to tell our story and communicate our value in a powerful way.”

Varnish Software offers the most powerful caching technology in the world. It is a robust, feature-rich web cache and HTTP accelerator, solving all kinds of challenges related to video streaming, CDN and website acceleration.

“Varnish Software is a game-changer in the shift to cloud-based streaming, especially with the explosion of online live content,” said Bob Gold, President of Bob Gold & Associates. “Every content owner and distributor must now consistently meet consumer expectations for uninterrupted, quality experiences. That’s where Varnish’s innovative technology comes in, bringing cost-effective solutions for meeting peak capacity requirements at high bandwidth and user density.”

Varnish Enterprise solutions build off of the widely deployed open-source Varnish Cache, which allows for unmatched performance, robustness and flexibility for staying competitive at scale. Over ten million websites worldwide are powered by Varnish, and 22% of the world’s top 10,000 sites use Varnish solutions to enable the best possible experience for their users.

BG&A provides uniquely tailored strategies for a full spectrum of communication needs in today’s digital-first world. The company works closely with tech companies and other clients to develop customized, comprehensive, results-oriented and data-driven campaigns to expand share of voice and develop new media relationships. Unique to the agency, its proprietary BG&A Insight™ approach creates proactive, personalized, and effective media relations campaigns that are Specific, Measurable, Achievable, Replicable and Timely.

For more information, please visit www.varnish-software.com or www.bobgoldpr.com.

About Varnish Software

Varnish Software’s powerful caching technology helps the world’s biggest content providers deliver lightning-fast web and streaming experiences for huge audiences, without downtime or loss of performance. Our customers include Hulu, Emirates, and Tesla, and a caching layer that’s trusted by more than 10 million websites powers our technology worldwide.

Varnish Software has offices in Los Angeles, London, Tokyo, Singapore, Stockholm, Oslo, Düsseldorf, and Paris.

About Bob Gold & Associates

Founded in 1997 by Cable TV Pioneer and Public Relations Society of America (PRSA LA) 2019 Communications Professional of the Year, Bob Gold has created an agency that specializes in the space where technology meets entertainment and enterprise utility. Recognized for its creative and comprehensive approach for its clients, Bob Gold & Associates was named to the first annual Forbes America’s Best PR Agencies List for 2021. The company was ranked among the top 100 5-star agencies nationwide.

Since its founding, Bob Gold & Associates has launched and helped grow 20 TV sports networks, numerous streaming services and worked with nearly every major Communications Service provider and industry association in the United States. A co-founder of a leading international association of independently owned hi-tech PR agencies, WIN PR Group, BG&A provides its clients with immediate international resources for one-time projects or on-going campaigns.  Gold is also a published author of a popular children’s picture book, The Shiny Penny. For more information, please visit www.bobgoldpr.com.

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