Following the competitive pitch process, The PHA Group secured a consumer press office and strategic communications brief to amplify Virgin Experience Days’s offering to people across the UK and support the growing business.
At a time when ‘experiences as gifts’ are becoming even more popular among people looking to share quality time with loved ones rather than give physical gifts, the partnership will enhance Virgin Experience Days’s reputation as the industry leader in this space.
Virgin Experience Days’s appointment of The PHA Group follows its recent CMO appointment of Dan Pearce, ex-marketing head at Ticketmaster, and the news the company will be working with Atomic London ahead of the brand’s first-ever TV campaign, planned to air later this year.
Commenting on the appointment, Pearce says: “The team at The PHA Group have shown real enthusiasm for the business and sector, and the ability to support our combined corporate and consumer communications goals. We’re confident that the team will deliver the results we need to promote Virgin Experience Days and its products, as well as supporting on our TV advertising campaign and key gifting periods.
James Clench, Head of the Entrepreneurs and Business division at The PHA Group comments: “Virgin Experience Days is a well-known brand in a thriving sector. We’re delighted to have been chosen as its PR partner agency of choice – evolving its reputation in the industry and securing more consumers. It’s an exciting opportunity for The PHA Group and the perfect moment for Virgin Experience Days to tap into new and growing consumer trends.”
The PHA Group will support Virgin Experience Days as the company scales this year. In 2018, the company delivered consumers across the UK over 1.2 million experiences and continues to innovate in the sector to ensure the best customer experience.