Boston, MA / PAN, an integrated, data-driven marketing and PR firm for B2B technology and healthcare brands, has been named the agency of record for VTEX (NYSE: VTEX), the composable and complete commerce platform for enterprise B2C and B2B brands and retailers.
Headquartered in New York City, VTEX has established its leadership in global enterprise unified commerce, delivering transformative business results for clients across online, offline, and omnichannel touchpoints. Its composable and comprehensive platform has expanded, powering 3,500 active online stores across 43 countries, supporting 2,600 brands to reach new heights. Over the past year, VTEX has fueled market expansion for its customers, including Calvin Klein, Colgate, Stanley Black & Decker, Whirlpool, and more by launching new online stores. It has also won over more global brands like Dior, H Mart, Hearst, New Balance, and more to drive their digital transformations and accelerate B2C and B2B growth across multiple industries.
PAN will be working closely with the VTEX marketing, sales and leadership teams to tell the company’s story, increase visibility for its executives’ thought leadership presence and drive growth and awareness in North America.
“Our decision to partner with PAN grew out of a shared vision for innovative, data-driven storytelling that brings our brand’s mission to life,” said Daniela Jurado, Executive Vice-President of North America at VTEX. “PAN not only understands our commitment to transforming commerce through our technology and the communities we serve but also shares our passion for creating meaningful, measurable impact in the industry.”
“VTEX is a transformative force in the retail and commerce tech landscape, and we are thrilled to partner with a brand so dedicated to redefining the future of commerce,” said Laura Beauregard, Vice President at PAN. “With VTEX’s innovative approach and powerful platform, combined with our expertise in retail, commerce, and technology, we see immense potential to elevate their story in the North American market. This collaboration is perfectly timed to drive awareness of VTEX’s impact, and we’re excited to champion their vision to shape the next era of commerce.”
About VTEX
VTEX (NYSE: VTEX) is the composable and complete commerce platform that delivers more efficiency and less maintenance to organizations seeking to make smarter IT investments and modernize their tech stack. Through our pragmatic composability approach, we empower brands, distributors, and retailers with unparalleled flexibility and comprehensive solutions, enabling them to invest solely in what provides a clear business advantage and boosts profitability. VTEX is trusted by 2,600 global B2C and B2B customers, including Carrefour, Colgate, Motorola, Sony, Stanley Black & Decker, and Whirlpool, having 3,500 active online stores across 43 countries (as of FY ended on December 31, 2023). For more information, visit www.vtex.com.
About PAN
PAN is an award-winning brand-to-demand agency forged from PR that empowers possibility for leading B2B tech and healthcare companies worldwide. Storytellers at heart with deep industry experience, a strategic, data-driven mindset, and a fully integrated marketing and communications service offering – PAN has been recognized as a 2x Technology Agency of the Year and PRovoke Media’s Data-Driven Agency of the Year. PAN’s approach blends the right mix of brand awareness and demand generation to move ideas across media, audiences to action, campaigns to results, and companies to the next stage of their journey, including brands like Algolia, athenahealth, OneStream Software, Powin, Radial, Solera and Vercara. For more information, visit our website at pancommunications.com and follow us on LinkedIn.