Boston public relations firm Warner Communications (a Millwright agency) announced the promotion of Erin Vadala to the role of President. Vadala succeeds Carin Warner, the agency’s founder. Vadala will be charged with leading client relations, strategic planning and agency growth. Vadala will join Millwright’s Agency Leadership Team working alongside Brian Regan, president of sister firm Actual Agency.
Vadala joined the team at Warner Communications in 2004, assuming increasing responsibility throughout her tenure with the agency, and having previously served in marketing and communications roles with leading technology companies including Aspen Technology, Cognizant, and Pilot Software (now SAP).
“Erin is a phenomenal leader, strategist and creative thinker, and we are thrilled to have her as part of our team,” said Michael Young, President and CEO, Millwright Holdings. “Erin brings a wealth of knowledge, diverse industry expertise, and a broad view of integrated marketing communications to help our clients succeed.”
A seasoned agency leader, Vadala has developed and executed strategic campaigns for renowned brands such as Yesway, Advanced Technology Services, The International Window Film Association, Cumberland Farms, Wellness Natural Pet Food, Saucony, and many more.