Warschawski, a full-service advertising, marketing, digital, public relations, branding, web design, creative and crisis communications agency, announced that it is hosting a free webinar – “Digital Marketing: What Every Business Owner Needs to Know” – on Thursday, October 26th at 2:00 PM EST. Interested participants can register here. The webinar will be hosted by Sam Ruchlewicz, Director of Digital Strategy and Data Analytics.
Understanding the fundamentals of digital marketing is a pre-requisite for success in today’s always-on, hyper-connected world. For most companies, digital marketing represents a “brave new world,” filled with the promise of higher efficiency, greater transparency, and bottom-line impact. With a lot of noise in the industry about digital marketing, most marketers and business owners lack the knowledge and skills necessary to maximize the impact that digital marketing can have on their business.
This webinar will provide an overview of digital advertising fundamentals, alongside real-world examples and actionable advice for success in today’s fast-paced, interactive environment. Sam will review common mistakes and discuss best practices for avoiding them.
Participants will walk away with an understanding of how to:
- Select the digital channels that are right for your business and industry
- Target your key audience(s) on major ad platforms
- Align analytics and KPIs with your business goals
- Create basic digital campaigns on major ad networks
- Create, understand and utilize basic analytics reports to evaluate the success of each channel
- Bring all of this together and create a successful digital marketing campaign
Ruchlewicz is widely recognized as a rising star and thought leader in digital marketing and data analytics. Sam is a columnist and contributor to some of the industry’s most respected media outlets, including Digital Marketing Radio, Marketing Insider, Duct Tape Marketing and Convince & Convert. He is frequently invited to speak at regional, national and international marketing and industry conferences about digital marketing and data analytics.
“In a world that is rapidly growing on the digital front, it is important for business owners to understand how to utilize digital marketing to communicate with today’s always-online customers and grow their business,” commented Ruchlewicz. “Once you have a fundamental understanding of how to utilize all the digital marketing and analytics tools, the digital world is an unlimited resource for gaining a better understanding of your core consumer and effectively engaging with them to drive new business. I am excited to share my knowledge and give participants the tools they need to maximize the bottom-line impact that digital marketing can have on their business.”