Warschawski, a full-service advertising, marketing, digital, public relations, branding, web design, VR/AR, videography and photography, creative and crisis communications agency, announced that it has added Amazon Pay-Per-Click (PPC) management to its integrated suite of digital solutions for clients. The offering will be overseen by its Vice President of Digital Strategy & Data Analytics, Sam Ruchlewicz, an award-winning digital marketer and thought leader.
“One of the most pronounced trends in today’s marketplace is a shift in how consumers are actually making purchases. Over the past three years, we have seen exponential growth in e-commerce and online sales—with $0.43 of every $1.00 spent online going to Amazon,” said David Warschawski, CEO at Warschawski. “As an agency, we view the addition of Amazon PPC services as a natural addition to our existing suite of award-winning digital marketing solutions that help our clients achieve their business goals.”
Warschawski offers clients a comprehensive suite of Amazon PPC solutions, both as a stand-alone service offering and as part of an integrated marketing communications plan. Amazon PPC Management services offered by Warschawski include: keyword & negative keyword research; campaign creation; bid optimization; ad development; A/B split testing; on-going campaign management and optimization; detailed reporting.
Ruchlewicz is an award-winning digital marketer who has been named one of the “Marketers of Tomorrow” by Target Marketing. He has successfully helped dozens of clients around the globe implement and optimize successful digital marketing programs. He is a graduate-level instructor and sought-after speaker at industry conferences and events across the country on the topics of digital marketing, SEO, advanced analytics and social media, most recently at the 2018 Hero Conf. in Austin, Texas
“As an agency, we’re always looking ahead and trying to identify new ways we can help our clients achieve their business goals,” said Ruchlewicz. “One of the areas where we’ve observed both significant growth and opportunity is Amazon PPC. We’re thrilled to add this expertise to our comprehensive suite of digital services and look forward to leveraging it to help our clients achieve their business goals.”