Warschawski, a full-service advertising, marketing, digital, public relations, branding, web design, creative and crisis communications agency, announced that it has added virtual reality (VR) and augmented reality (AR) expertise to its integrated suite of solutions for clients. The offering will be run by its Vice President, Rachel Henderson, who is an award-winning producer and thought leader on VR/AR storytelling.
“Brands are always exploring techniques to engage with their audiences in new and exciting ways,” said David Warschawski, CEO at Warschawski. “VR and AR storytelling offers a powerful, immersive experience that—when executed the right way—can have tremendous results for our clients.”
Warschawski offers clients all aspects of VR/AR communications needs, including experiential strategy; VR/AR production for 360 video and documentary storytelling and immersive training and events; app and web platform development; and comprehensive digital marketing, PR, and film promotion.
Henderson is an award-winning producer of “Under the Net,” the first VR documentary by the United Nations Foundation’s Nothing But Nets campaign to raise awareness, funds, and support to fight malaria. She speaks at industry conferences and events across the country about the power of VR/AR platforms; most recently at the VRX Conference & Expo in San Francisco.
“Across the communications and business worlds, we are seeing tremendous hunger for virtual and augmented reality solutions,” said Henderson. “VR/AR programs have the power to create strong emotional connections that build brands, and change attitudes, actions and policies that shape our world.”
Henderson will speak this week (Feb. 21) at the National Press Club’s Communicators Breakfast about Virtual Reality/Augmented Reality Storytelling. The Communicators Breakfast gathers communications professionals to discuss a topic of importance, led by an expert in that field.
On the heels of Warschawski announcing its new virtual reality and augmented reality client offering, Henderson was invited to speak about her knowledge and expertise in the growing Virtual Reality (VR) space. She is an award-winning producer of “Under the Net,” the first VR documentary by the United Nations Foundation’s Nothing But Nets campaign to raise awareness, funds, and support to fight malaria. She speaks at industry conferences and events across the country about the power of VR/AR platforms and how to integrate this technology in a marketing communications strategy; most recently at the VRX Conference & Expo in San Francisco.
“I am honored to present at the National Press Club’s Communicators Breakfast to discuss the rapidly growing virtual reality space,” said Henderson. “VR is an important new marketing tool that many people are excited about, but don’t know how to effectively implement it. I look forward to sharing my knowledge and experience in the value it brings to campaigns, providing an emotional brand experience for consumers.”
The National Press Club’s communicator members help further the goals of the organization through their participation in and support of activities that advance the cause of journalism and in defending freedom of the press. While communicator members do represent the point of view of their organizations or clients, they share the same ethics as journalists in the dissemination of news and information that is reliable and honest. In that sense, professional communicators must work with journalists (and vice-versa) to be seen as reliable and trusted sources of information that can assist journalists in reporting all sides of a particular story. The Communicator Team has well-defined activities already with great participation in the design and discussion of communicator events, that take good ideas and turn them into great events.