Warschawski, a full-service advertising, marketing, digital, public relations, branding, web design, VR/AR, creative and crisis communications agency, announced the promotion of Sam Ruchlewicz to VP of Digital Strategy and Data Analytics. In his new role, Sam will oversee the agency’s integrated digital marketing and data analytics efforts, brand and data research projects, and continue to play an integral role in new business development and client engagement.
Since joining Warschawski, Sam has played an instrumental role in the launch of Warschawski’s SEM, Digital Advertising & Data Analytics offerings, as well as helping to position Warschawski as one of the few agencies to be awarded the Google Partner Agency designation and has the highest number of Google certified analysts on staff. Sam has established a data-driven culture throughout the agency while assisting clients in achieving exceptional bottom-line growth through the fusion of innovative econometric, business analytics and digital marketing strategies with robust, multi-channel integrated campaigns. Sam has led digital campaigns and analytics solutions for many of the agency’s clients, including Chesapeake Utilities Corporation (NYSE CPK), Biologics Consulting, Heritage Training & Shooting Center, Janet, Janet and Suggs, LLC., Greenspring Associates, JMT, Alex Cooper, and Carbiz.
Sam is an industry thought leader and featured speaker at major marketing conferences around the world. In 2017, Sam was named one of Target Marketing’s “8 Marketers of Tomorrow.” He recently presented at the 2018 Hero Conf, the world’s largest all-PPC conference hosting the biggest names and brightest minds, the Digital Analytics Association Philadelphia and D.C. Symposia, as well as The Summit on the Future of Communications Measurement and PRAXIS in India, to name a few. Sam will present at the PRSA International 2018 Conference, sharing his views on using data to quantify the value of Public Relations, Social and Marketing.
“It has been exciting to watch Sam grow and help position the agency as the leader in digital marketing,” said Shana Harris, COO of Warschawski. “The digital marketing world is constantly changing, and there are not many marketing professionals or agencies that truly understand it and how to use it to obtain and measure ROI. Sam stands out from others and consistently finds creative solutions to client challenges, pulling from a wealth of knowledge coupled with innovative marketing communications strategies. We look forward to Sam’s continued growth within the agency and growing our expertise to help clients achieve outstanding results through an integrated marketing approach.”
Sam is a member of the Digital Analytics Association, a Google AdWords and Analytics certified professional, Bing Accredited and Facebook Blueprint Certified professional and has completed the HubSpot Inbound Marketing Certification.