Water Environment Federation Taps Adam Ritchie Brand Direction for Idea Creation

by | Jan 10, 2022

The Water Environment Federation (WEF), a trade organization for water quality professionals around the world, has hired Adam Ritchie Brand Direction to provide idea creation services for a public engagement campaign around the role we play in a circular resource society. The agency will deploy The Creative Compass℠, its signature campaign development process, for the assignment.

About WEF

The Water Environment Federation (WEF) is a not-for-profit technical and educational organization of more than 30,000 individual members and 75 affiliated Member Associations representing water quality professionals around the world. Since 1928, WEF and its members have protected public health and the environment. As a global water sector leader, its mission is to connect water professionals, enrich the expertise of water professionals, increase the awareness of the impact and value of water and provide a platform for water sector innovation. For more, visit http://wef.org.

About Adam Ritchie Brand Direction

Adam Ritchie Brand Direction uses PR to invent and transform. It serves clients on four continents and brings out the best in brands by helping them grow, communicate and make the right moves. For more, visit http://aritchbrand.com.

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