YPO member-led coalition, Urgent Response Network, names 5WPR Agency of Record amid efforts to supply America with personal protection equipment

by | Apr 16, 2020

5W Public Relations, one of the largest independently-owned PR firms in the U.S., has been named agency of record by Urgent Response Network, founded by YPO member, Brent Skoda. Brent organized other YPO members to help create solutions to provide people, health care organizations, governments and especially front line workers receive the Personal Protective Equipment (PPE) they so urgently need.

With 30 years’ experience manufacturing soft goods in Asia, Urgent Response Network is able to quickly mobilize their logistics team to negotiate prices daily in an extremely dynamic market and deploy a quality assurance team that ensures all PPE products are legitimate. The company is resourced with 250 personnel primarily between offices in the Dallas / Fort Worth, United States and Shanghai, China, allowing them to act as a critical bridge between the two countries while facilitating the supply chain flow.

“When I saw the global impact of COVID-19, I knew I had to find a way to help people. Through YPO, I have made a number of contacts with expertise in manufacturing, global logistics and finance that became the core of Urgent Response Network,” says Brent Skoda, Chairman and Co-Founder of Urgent Response Network. “We have seen exponential growth that is highlighted with an agreement to supply Amazon Personal Protective Equipment (PPE) for healthcare organizations. This is the most satisfying work we have ever done as we are building a business with direct impact on the health of every individual.”

“It makes me incredibly proud to see YPO members coming together to benefit America in a way we so direly need,” says Founder & CEO of 5W Public Relations, Ronn Torossian.  “As a member, I’m well versed in the power of this organization, and the economic impact they hold on our country. I’m beyond excited for 5WPR to be named agency of record for Urgent Response Network and I know our team is going to go above and beyond spreading their message of good work across the country so they can help more people in need.”

In recent weeks, Urgent Response Network has been assisting major businesses and organizations get the supplies they need to protect their team members. In response to the incredible demand, the Urgent Response Network team is available 24 hours per day via a worldwide toll free phone and text number (855.852.0440) to assist businesses, organizations and governments.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.


ICYMI: Bulldog’s most popular posts in June

ICYMI: Bulldog’s most popular posts in June

Despite a bit of a summer slowdown from the massive traffic we’ve seen so far this year, Bulldog had some high-traffic posts thanks largely to our wonderful contributors, who opined on timely and important issues like the rise of virtual influencers, winning new...

Smart strategic tips for building a strong online brand presence

Smart strategic tips for building a strong online brand presence

In an era marked by widespread internet access and rapid information exchange, a robust online brand presence has become indispensable. It functions as the digital storefront that attracts potential customers, the platform for establishing industry authority, and the...