fbpx

Zapwater Communications announces three new CPG clients

by | Nov 25, 2020

Zapwater Communications has been retained by three new consumer packaged goods clients, adding to the agency’s growing roster of consumer clients. The new clients are GoodSamSnapdragon Food and Sonoma Gourmet.

GoodSam offers vegan, sugar-free, direct-trade goodies that are good for you, good for farmers and good for the planet. This month, GoodSam is launching its chocolate line, available exclusively at Thrive Market online. Featuring chocolate bars, chocolate chips and chocolate coated nuts, consumers are now able to indulge in a sweet treat that checks off all the boxes – taste, health and sustainability. Scope of work includes media relations, influencer marketing, strategic partnerships and events.

Snapdragon Food are the makers of delicious, bold, and big flavored Asian eats, including pho, ramen and laksa curry. Inspired by the taste bud-tickling flavors of Asia, Snapdragon Foods crafts the planet’s most slurpable noodles and other dishes that fuel the soul. The products are available at Costco, Cost Plus World Market, Hy-Vee, and other retailers nationwide.

Sonoma Gourmet has retained the agency to promote its fresh, small batch products, including pasta and pizza sauces, olive oils, and Bloody Mary mix. Sonoma Gourmet is committed to using the absolute best ingredients and the company continues to expand their reach on a national level, with products currently available in Safeway, Publix and more. Zapwater’s scope of work includes media relations, influencer relations and strategic partnerships for both Snapdragon Food and Sonoma Gourmet.

“We are thrilled to continue to expand our experience with brands we believe in,” says David Zapata, CEO and founder of Zapwater. “Furthermore, all three of these brands are committed to big ideas and bold products. We are confident they have bright futures in the years ahead, and we’re honored to be a part of it.”

Daily PR Updates

Essential PR industry news, opinion, and analysis delivered to your inbox daily.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.

RECENT ARTICLES

8 proven business models for metaverse companies

8 proven business models for metaverse companies

Through the years, trends in business have evolved following the global shift of processes to a more technologically-inclined setting. One of the biggest trends in business today is the metaverse, and it is gaining popularity and support for many reasons. One of the...

Strategies for generating media coverage with PR campaigns

Strategies for generating media coverage with PR campaigns

Companies that want to generate positive media coverage with their public relations campaigns need to focus on a few different strategies to be able to get the most out of those campaigns. Between developing relationships with the right journalists, distributing...