Zapwater Communications, Inc. has been retained by Dr. Scholl’s, an American footwear and foot care brand, and AMOPÉ, a foot care brand specializing in transforming and renewing women’s feet through foot skincare products, for social media services. The agency will specifically represent Dr. Scholl’s wellness items, including insoles.
“We are thrilled to represent Dr. Scholl’s and AMOPÉ,” said David Zapata, CEO and founder of Zapwater. “Both brands are dedicated to providing the best foot care products and highlighting an important aspect of a healthy lifestyle.”
Dr. Scholl’s was founded in 1904 by Dr. William Mathias Scholl after working at a shoe store as a young man sparked his interest in the field of podiatry. His expertise in shoes combined with his medical background gave birth to the many innovative solutions available today. Dr. Scholl’s products are designed to help eliminate the causes of lower body fatigue, discomfort, and pain at the source to help promote an active, healthy lifestyle. Their mission to create foot wellness products that make a meaningful difference in people’s lives is upheld by the brand’s synonymity with foot care for over 115 years, remaining the most trusted foot care brand.
Launched in the United States in 2015, AMOPÉ was quickly recognized for its electronic foot file and visible results. Following its mission to renew and transform women’s foot skincare, AMOPÉ products are made to deliver visible results, unexpected delight, and feminine luxury. Women looking to feel confident, vivacious, and savvy can find the pleasure of doing so with AMOPÉ, as each product is ergonomically designed for the comfort of one’s hands, ensuring the best care is delivered.
The agency will oversee social media services for Dr. Scholl’s Wellness items and AMOPÉ’s American and Canadian channels.