Zapwater Communications has been retained by LOJEL, a global luggage brand headquartered in Hong Kong. The agency will drive ongoing media relations, celebrity stylist relations, and strategic partnerships.
Founded in Japan, LOJEL is a mobile lifestyle brand for the global traveler that seamlessly blends innovation with design and exceptional craftsmanship. The brand aims to enrich the lives of modern travelers by focusing on the wayfarer’s journey and designing from their perspective. With attainable luxury at its core, the brand gives travelers high-quality products they can afford. LOJEL follows the brand’s promise – Let Our Journeys Enrich Life – by addressing the reality of modern travel via an evolving range of premium travel and everyday carry collections.
“We are thrilled to work with LOJEL to increase brand awareness in the US,” said Amanda ReCupido, Managing Director of Zapwater Chicago. “Our partnership continues to expand our roster of consumer brands in an area the team is passionate about – travel, fashion, and sustainability.”
“Our brand is excited to have Zapwater as a partner,” said An Chieh Chiang, CEO at LOJEL. “The team is looking forward to all the agency has to offer, having demonstrated a keen understanding of our needs and the right mix of inventiveness and experience.”
For more information, visit LOJEL’s website at www.lojel.com.