Zapwater Communications has been retained by Packed Party, expanding the agency’s roster of lifestyle clients and experience with web-based, party supplies businesses.

Based in Austin, Texas, Packed Party is a lifestyle gifting company that aims to make everyday a party with its fun, curated products and gift packages. In just six years, CEO and founder Jordan Jones has grown Packed Party into a go-to, well-known brand and specialty gifting platform. From disco ball tumblers dubbed Disco Drinks and confetti pouches to themed party packages for any celebration, there is no shortage of product options to liven up anyone’s day.

Since its launch in 2013, Packed Party has grown its roster of wholesale customers immensely. With Paper Source being the first retail store to sell Packed Party products, the brand has since expanded to more than 5,000 major retailers including Neiman Marcus and Dillard’s. Under Jones’ leadership, Packed Party has also worked with notable celebrities and brands including Rebecca Minkoff, Draper James and Reese Witherspoon.

“Jordan is the definition of a successful, driven, and passionate entrepreneur,” says David Zapata, CEO and founder of Zapwater Communications. “Our team is proud to work with her and her growing brand among media, influencers and consumers.”

Zapwater’s scope of work will include media relations, influencer relations, and events and partnerships for all aspects of the brand’s business.

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