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How to maximize the impact of A/B testing in your performance marketing campaigns
A/B testing is a process marketers use to improve and optimize the performance of their marketing campaigns which leads to better results and more engagement and conversions. Maximizing the impact of A/B testing is essential in determining the success of your...
Best practices & tips for writing an engaging book press release
Your book promotion strategy might involve book reviews, attending book signings, conducting book readings, and running contests and giveaways. However, one mention in the press can multiply your efforts, sending a community of readers your way, and earning your book...
Digital experience dominates 2023 summer travel plans and purchases—today’s travelers research and book trips online, and have a short fuse for online frustration
Leisure travel has found its way back from the COVID-induced crisis it experienced for years, and summer travel is set to explode, with 85 percent of adults planning to travel this summer, up 5 percent from last year’s post-pandemic high. As millions of Americans head...
Agile development and PR: How the two can work together for better results
While the idea of integrating seemingly two different things—agile development and public relations—might sound completely weird, it can yield phenomenal results for organizations. Both agile development and PR share a common principle: a customer-centric focus....
5 PR client contract-management tips to ensure you get paid
Public relations contracts are binding legal agreements between PR professionals or agencies and their clients. These contracts play a crucial role in establishing a framework for the working relationship and delineating mutual obligations, rights, and...
3 ways to scale your public relations agency
Scaling your public relations agency can be complex and might cause you to go all the way back to the basics to build the right foundations for the future. This is bound to be daunting and more than a little stressful. You are going to need to focus on improving...
With AI leading the way, companies worldwide are prioritizing innovation to build resilience against economic threats—here’s what the best are doing
To say the least, this year has been challenging for brands and businesses all over the world for many reasons (transformation obstacles, talent retention, CX, shifts in loyalty patterns, data-management issues, etc.) and the unsteady economy has compounded those...
The power of hashtags: How they boost your brand’s social media presence
If you're starting a business today or already running one but haven't embraced social media marketing yet, it's time to catch up! Social media has become the primary platform for brands that want to establish themselves online. It effectively reaches out to potential...
7 ways you can improve internal efficiency at your PR firm
We all know the main purpose of a PR firm is to help other organizations manage their public image and reputation. A lot of the time, this is done through improving their communication and allowing their voice to come through in a more authentic way. Many people don’t...
6 in 10 leaders are rethinking business strategy due to changing consumer behavior—but still can’t properly use the data they’re gathering
Consumer behavior is evolving at lightning speed—at least that’s what the data seems to suggest. But let’s face it, brands and businesses are so perplexed by data these days that it’s hard to know what’s really happening. Nevertheless, companies are ready to adjust...
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RRD GO Creative Launches Global Brand Solutions to Build Authentic Brands
CHICAGO -- R.R. Donnelley & Sons Company (RRD), a leading global provider of marketing, packaging, print, and supply chain solutions, today announced the launch of its Global Brand Solutions, an alignment of four refined service pillars — branding and creative,...
Billion Dollar Boy appoints Simon Harwood as agency’s first ever Global Performance Director
Leading global influencer marketing agency, Billion Dollar Boy, announces the appointment of Simon Harwood in newly created role of Global Performance Director Simon joins from the7stars, the UK's biggest independent media agency, where he was Head of Strategy The...
Conen Morgan Funeral Plans Announced
Services to take place Tuesday, June 6 at the Martin Marietta Center for the Performing Arts RALEIGH, N.C. (June 1, 2023) Funeral plans for Conen Morgan, a well-known political consultant, have been announced. The Celebration of Life will be held Tuesday, June 6 at...