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The art of storytelling in travel PR: These 3 case studies show how great campaigns transport us to new destinations
Travel public relations agencies have always been about more than just selling vacations. It’s about creating immersive experiences, weaving compelling narratives, and transporting audiences to faraway places through the power of storytelling. The best PR campaigns...
The DeepSeek News Hype Cycle: Harnessing Viral Moments to Benefit Your Brand
One day, your brand experiences a sudden surge in media coverage. Perhaps the story has significant political or economic implications, or it poses a major disruption to your industry. For some brands, this moment marks a sharp increase in their usual media presence....
Building employee engagement through strategic PR and marketing
The relationship between companies and their employees has fundamentally shifted in recent years. Workers now seek more than just a paycheck—they want purpose, connection, and a sense that their contributions matter. PR and digital marketing teams play an instrumental...
Brand equity measurement: Metrics and best practices for strengthening media campaigns
Brand equity is more than just a buzzword—it’s a key driver of competitive advantage. Yet many PR professionals face challenges when it comes to quantifying and leveraging brand equity for campaign success. Without accurate measurement, even the most creative...
Did DeepSeek Bypass U.S. Sanctions? A Media Analysis of the AI Chip Debate
DeepSeek, a Chinese AI firm, has ignited intense speculation over the chips used to train its models. The key question: Did DeepSeek stay within legal boundaries, or did it acquire restricted Nvidia chips through unofficial channels? This debate is about more than...
Competitive gap analysis: Why you need it—and 6 steps to conducting one
Competitive gap analysis is a valuable process for businesses aiming to stay ahead in the market. It involves comparing your company’s performance across key areas—such as products, pricing, and customer experience—against your competitors’. In this guide, we’ll...
Managing complex PR workflows: Tools and strategies for success
Does using the right tools make PR workflows less complex? The answer goes beyond just technology. Effective PR depends on having a solid strategy, including understanding your audience and aligning your messages. While tools can help manage tasks and operations, they...
Making your PR team agile: Top hiring tactics and smart workflows to implement now
The demand for PR specialists is predicted to grow by 6% by 2033. However, working in a remote PR team means moving quickly and staying flexible in a fast-paced world. Meaning, when news breaks or trends shift, you can’t wait around. You need strong systems, sharp...
The DeepSeek Disruption: NVIDIA’s Biggest AI Challenge Yet?
In the ever-evolving world of artificial intelligence and semiconductor technology, NVIDIA has long been at the forefront, pushing the boundaries of GPU capabilities and AI-driven computing. However, recent events have put the company under an intense spotlight, as a...
Crafting connections: The evolution of alcohol marketing agencies in a changing landscape
The landscape of alcohol marketing has undergone a seismic shift in recent years. From traditional billboards and print ads to digital campaigns and experiential marketing, agencies that specialize in promoting alcoholic beverages are constantly evolving to meet the...
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Mower promotes three employee-owners to kick off a new year of agency growth
NEW YORK—Mower, one of the country’s top independent and 100% employee-owned marketing, advertising and public relations agencies, has promoted three professionals that exemplify the firm’s guiding principle of ‘acting like an owner.’ These promotions signal a strong...
Method Communications Names Fast Company Editor Lydia Dishman as VP of Content Strategy
Award-winning journalist and editor joins agency's growing team of former Tier 1 media professionals SALT LAKE CITY, February 5, 2025 -- Method Communications today announced the addition of veteran journalist and editor Lydia Dishman as VP of Content Strategy....
Impact of US TikTok Ban on Creator Content Production and Audience Engagement Revealed in New Billion Dollar Boy Data
Following the US TikTok ban on 19th January, leading global creator agency, Billion Dollar Boy, tracked the output of more than 10,000 content creators and audience engagement rates across TikTok, Instagram Reels and YouTube Shorts. Our research found variances in the...