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How McDonald’s mastered localized marketing to drive franchise success
In the world of franchising, achieving a balance between brand consistency and local relevance is a constant challenge. A franchise system must project a unified identity to customers while allowing individual locations the freedom to adapt to the nuances of their...
New business in focus: Client-acquisition strategies for high-growth agencies
If you're operating in a high-growth organization, you’re continuously brainstorming for ways to appeal to new clients. Here are some practical strategies, whether or not you’re just starting out or already running a business. Oh, and here’s an advantageous tip:...
Effective public relations strategies for building a strong brand reputation
In today's fast-paced corporate world, it is more crucial than ever to build a great reputation. Public relations is critical in defining how a company is regarded, and its techniques have changed dramatically with the emergence of digital media. Whether a firm is...
2025 PR & communications predictions for public affairs, healthcare, & tech
As 2025 nears, it’s poised to be another year of new challenges, excitement and PR industry growth for those on their toes and prepared to adapt as necessary. Raffetto Herman Strategic Communications is one such agency, with agency practice leads already manning their...
The future of app marketing PR: Trends shaping user engagement in 2024
In an era dominated by mobile technology, effective app marketing is more critical than ever. Public relations plays a pivotal role in shaping brand perception and driving user engagement. As we head into 2025, understanding the latest PR trends in app marketing is...
The PR edge: Turning email signatures into storytelling opportunities
For PR professionals wondering how to create an email signature that makes an impact, the answer lies in storytelling. While we obsess over press releases, media pitches, and social media campaigns, one powerful PR tool often sits quietly at the bottom of our emails,...
Comms tools: The ultimate guide to lead generation software in 2025
In today’s competitive business landscape, lead generation is more critical than ever. Businesses of all sizes are seeking ways to attract potential customers, nurture relationships, and ultimately convert leads into paying customers. As marketing strategies become...
Crisis communication in a 24/7 world: Managing reputational risks and proactively addressing challenges
Reputational risks can surface overnight, putting any brand in the spotlight for the wrong reasons. Without a solid crisis communication plan, a minor issue can quickly spiral out of control. Whether you’re putting out fires due to a product recall or a data breach,...
Overheard at Communications Week 2024: Trends for communicators
2024 marked the ten-year anniversary of Communications Week, an event I founded to provide communicators with a space to network, connect, and learn from each other. Back in 2014, our event theme was “media disruption”—a theme that has only grown in prominence over...
How SaaS is transforming PR and marketing strategies in the digital age
Traditional strategies that once relied heavily on print media, cold calls, and in-person networking have given way to digital approaches enabled through sophisticated tools. At the forefront of this transformation are SaaS platforms that offer a wide range of tools...
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AI-Powered Tools Revolutionize Content Creation and Data Insights: Emplifi Survey Reveals 50% Time Savings
AI Tools Like Emplifi’s AI Composer and New Collaborative Self Service Boards Are Boosting Productivity, Enhancing Content Performance, and Driving Higher Engagement Across Social Media Platforms New York, December 5, 2024 – Emplifi, a leading customer engagement...
Beach House PR Announces Beauty Industry Group Representation of Clients Babe, Hairtalk & HALOCouture Hair Extensions
Beach House PR is now representing three brands from the Beauty Industry Group (BIG) portfolio; Babe Hair Extensions, hairtalk® Extensions, and NOW HALOCouture! Sharing details below on all three hair extensions brands. We’d love to work with you to continue to see...
RF|Binder Acquires Taft Communications to Expand Purpose-Driven Practice
Acquisition Enhances RF|Binder’s Expertise in Purpose, Energy & Sustainability, and Health & Wellness New York, NY, December 4, 2024 – RF|Binder, a leading integrated communications and consulting firm powered by strategy, creativity and purpose, announced...