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6 things you should include in a rebranding press release
There can be many reasons why a company might choose to rebrand. It could follow an M&A process where a new identity could be preferred. You may want to reach a new audience, or you have dramatically changed the products and services you offer. Or it may simply be...
5 steps for conducting effective social media training for employees
If there’s one main place where people go to gather opinions about a company, it’s social media. With an estimated 4.9 billion social media users worldwide in 2023, there’s a huge audience just waiting to hear about you. Of course, having an official brand account...
Digital trust takes a front seat in 2024: Trend predictions for AI and cybersecurity, and the rise of the Chief Digital Trust Officer
After an unprecedented year of transformation in 2023, accompanied by consumer reluctance and skepticism, business leaders realize that earning trust will be tantamount to success in the year ahead, new analysis from digital security firm DigiCert reveals, along with...
11 data visualization styles that communicate complex and compelling stories—and 14 tips for using them
Data is a crucial part of every business. Finding the value in data and presenting that to your target audience in an interactive way requires effort. Simply presenting spreadsheets isn't enough to convince stakeholders of the value that data brings to the table. But...
New APCO study affirms climate crisis is the world’s top concern—poor communication may be to blame for lack of action
Whether or not you believe it’s being caused by man, it’s clear that the climate crisis is steadily getting worse—but not a lot is being done to address it by businesses, politicians or communities. Sure, most are embracing initiatives like sustainability and net-zero...
19 communications tips for building your confidence at work
Strong communication and self-assurance are crucial for workplace success. Developing these skills boosts your influence and allows you to voice ideas powerfully whether you’re delivering a presentation or sitting in a brainstorming session. Whether you lead projects...
New Cisco research reveals a seismic gap in AI preparedness: Only 14 percent are fully prepared globally—how ready are you?
Every brand and business knows by now that successful AI deployment and skilled implementation is critical to their future success, but very few are actually readying their organizations for AI adoption in a timely manner (i.e., ASAP). New large-scale research from...
8 common social media customer service pitfalls and how to avoid them
Maintaining a strong social media presence is non-negotiable for businesses aiming to connect with their customers in real time (and in the right way). However, with the countless customer interactions happening on various social media platforms, it's easy to...
Companies have seen employee engagement, culture and confidence soar when leaders communicate about Middle East conflict
Business leaders have had a tough time lately getting employees engaged and motivated. The challenges are largely unprecedented—many workers today don’t even want to be in the office, after learning during the pandemic that they could be just as productive remotely, a...
Inadequate cybersecurity may be putting your sensitive information at risk, with potentially ruinous consequences
By now, most of you have received at least one unsettling letter warning that a company’s security has been breached, and your sensitive information may have been compromised. What if the thieves now have enough information to hack into your other accounts? What...
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Leading Office Supply Dealer Achieves 40 Percent Improved Sales Efficiency with SugarCRM AI-Powered Sales Automation and sales-i B2B Sales Intelligence
The Sugar Platform Does the Work to Bring Together CRM, ERP, and Predictive B2B Sales Intelligence to Automate Anything, Accelerate Everything and Anticipate What’s Next SAN FRANCISCO – December 5, 2023 – FSIoffice, the nation’s leading independent office supply...
Baretz+Brunelle’s Talent Intelligence & Acquisitions Group Named Finalist in the 2024 Legalweek Leaders in Tech Law Awards
New York – December 4, 2023 – Baretz+Brunelle’s Talent Intelligence & Acquisitions (TIA) practice has been named a finalist in the 2024 Legalweek Leaders in Tech Law Awards, which honor individuals and organizations for their achievements in innovation in the past...
ICR Launches Blue Engine to Redefine Creative Consumer Communications
NEW YORK--November 30, 2023: In the dynamic world of creative communications, a new force has emerged – Blue Engine. Formed through the strategic union of the consumer lifestyle practice at ICR and leading consumer communications agency Bullfrog + Baum, Blue Engine...