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Leveraging social media influencers: A guide to effective marketing partnerships
In today’s digital landscape, social media influencers have emerged as key partners for brands seeking to broaden their reach and engage with specific audiences. These influencers, who have cultivated large, dedicated followings on platforms like Instagram, YouTube,...
Key challenges of product marketing—and how to overcome them
Many people underestimate what it takes to be an effective product marketer. Not only do you need to wear many hats and keep a finger on the pulse of the market, but you also need to be a master storyteller, data analyst, and have the communication skills to...
10 travel PR campaigns that went wrong
Travel PR campaigns can sometimes go awry, leading to backlash and negative publicity. Here are some notable examples of travel PR campaigns that went wrong: 1) United Airlines’ "United Breaks Guitars" Incident In 2008, United Airlines faced a PR nightmare when a...
6 ways you can use AI to create stellar PR content
Customers today want to trust the brands they choose, and public relations plays a very important role in building that trust. PR involves managing your brand and its communications by sharing important news and updates through a variety of marketing channels. And if...
Mastering PR strategies: Time management, multi-tasking and hitting deadlines
Public relations is an important part of any successful business strategy. It includes creating and sustaining a positive company image, managing public communication, and ensuring that a brand's message reaches its intended audience. However, one of the most...
8 key elements that help tourism digital marketing campaigns stand out
Winning digital marketing agency campaigns for tourism involve a blend of creativity, data-driven strategy, and a deep understanding of the target audience. Here are some key elements and examples that can help a tourism campaign stand out: 1. Targeted Content...
5 ways social listening can help you track online conversations and trends
Is your brand's online conversation going unnoticed? Public online conversations can make or destroy a brand's workflow. So, now more than ever, it's critical to grasp the importance of social listening. Brands can improve their online appearance by using live...
Navigating choppy waters: Best practices for crisis management from digital startups
A lot of advice online about crisis management often feels like it’s targeted towards bigger companies (who might or might not already have a crisis management strategy in place). As a startup, it can be difficult to find solace in that advice (or even find the...
Refining your PR analytics approach—top tools, features, and best practices
Nowadays, every headline, tweet, and mention can sway public opinion. That’s why PR professionals find themselves grappling with the crucial role of managing their brand’s reputation, visibility, and impact. The stakes are high, and the competition is fierce. This is...
9 essential website features every e-commerce site must have
Brands creating an ecommerce website for the first time must know the essential features to make the platform more engaging. If these features are absent, the website operates like expensive artwork and does not generate revenue. The elements below influence the...
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Quandoo for Restaurants selects Fourth Day as UK and International PR partner
Quandoo for Restaurants, an international restaurant booking platform, has selected Fourth Day PR to manage its PR and thought leadership programmes in the UK, Germany and Australia. Founded in 2012, Quandoo empowers venues to reach more diners and increase bookings...
5WPR Expands Specialty Gaming & Video Game Division
New York, NY – 5WPR, one of the largest independently-owned PR firms in the U.S., announces the expansion of its specialty video game and gaming PR division. Created in 2022, the division allows for a focused and strategic approach to modern gaming as technologies and...
Camarco Welcomes Andrew Archer as a Senior Director to Establish and Lead a new Investor Relations Advisory Team
London – 19 September 2024: Andrew Archer has joined Capital Market Communications Limited (Camarco), the financial and corporate communications consultancy owned by APCO, as a senior director to establish a new Investor Relations Advisory practice, Camarco CEO and...