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5 ways to tailor PR strategies for different cultural audiences
The world has become a global village. Companies and organizations work with various businesses worldwide, and public relations personnel reach out to stakeholders with different cultural backgrounds. So, being culturally aware and sensitive is crucial when connecting...
Customer follow-up strategies: Making automated responses feel personalized
Responding to the queries and concerns of your audience helps you build a strong relationship with them. You are the preferred point of contact for your customers when they want to learn about your solutions or how to leverage them to the fullest. Responding to their...
‘What is PR, Uncle Curtis?’: One way to explain public relations to a child—write a children’s book!
Has one of your young children, or a niece or nephew, ever asked you about public relations and what you do in your work? If so, how did it go? Was it easy to explain PR and your role, and was your explanation understood, or did it leave the child wondering what PR is...
The ROI of client education: Turning knowledge sharing into a conversion engine
Client education has become indispensable in the modern PR and communications landscape. By prioritizing knowledge sharing, agencies can create stronger, more collaborative relationships with their clients while achieving measurable returns on investment. The ROI of...
10 proven tips to grow your TikTok audience on a budget
TikTok has revolutionized social media with its unique mix of short-form videos, trending sounds, and viral challenges. With over a billion users, it’s an ideal platform for brands and creators to reach massive audiences, even with limited resources. If you’re looking...
The power of PR in building strong community connections
Public relations has evolved from traditional media outreach to becoming a multifaceted approach that influences how businesses communicate, connect, and grow. It is no longer just about getting media coverage; it's about telling a story that resonates, building trust...
The art of media monitoring: Understanding its various uses—and how to master it for your clients
Businesses have two factors: opportunities and results. When we effectively blend these two factors, we call it success. But there is always a way to measure this success, and the right way to do it is to perform media monitoring. As a businessman, the success of your...
Tech PR for the underdogs: 5 ways smaller brands can compete with industry giants
In the world of tech, the competition is fierce. From artificial intelligence to blockchain and cybersecurity, new companies are emerging daily, each vying for attention in crowded and complex markets. Large corporations like Google, Apple, Microsoft, and Amazon have...
8 marketing strategies to build a strong brand presence
Effective brand marketing is crucial for standing out and connecting with customers. It’s not just about promoting products, it's about building a strong identity that connects with your audience. Businesses can create lasting customer relationships by developing a...
6 key benefits of app development for scaling business growth
Technology has never missed a single chance to amaze us. The timeline of technology and its inventions have been around for decades, and we are still waiting for more of them. The main purpose of technology is to provide ease and comfort in our tasks and problems....
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MMGY Global Promotes Justin Farmer to Chief Growth Officer
Kansas City, MO (Jan. 16, 2025) – MMGY Global, the world’s leading integrated marketing agency specializing in the travel, tourism and hospitality industries, announced Thursday the promotion of Justin Farmer to the new role of Chief Growth Officer, effective Jan. 2....
TURNER Reappointed as PR Agency of Record for Travel Wisconsin
TURNER is thrilled to announce its reappointment as the PR Agency of Record for Travel Wisconsin under a new four-year contract with options to extend. The partnership between TURNER and Travel Wisconsin has been a highly successful collaboration, with the agency...
Golin Appoints Alexandra Ladas to Accelerate AI Integration
Seasoned communications leader to incorporate AI technology and best practices across public relations programs and client partnerships CHICAGO (January 16, 2025) – Interpublic Group (NYSE: IPG) agency Golin today announced the appointment of Alexandra Ladas to...