The changing media landscape—and how this evolution is reinventing PR
The media landscape as we once knew it is swiftly receding, with newsrooms shrinking, print publications going digital, and social media taking higher prominence by the day. In today’s age of information, the future of media looks dramatically different than it did...
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Crisis Comms & Media Monitoring
Crisis management in the age of cancel culture—4 new rules of accountability
In today’s hyper-connected world, where a single tweet can spark a global firestorm, crisis management has become more complex than ever. The rise of cancel culture—a phenomenon where individuals or organizations are publicly called out and boycotted for perceived...
6 ways to protect your law firm from a PR crisis
Time and again, we all have seen consumers highlighting the negative side of a client or company. While this can happen with any brand, such thoughts or reviews affect law firms most severely. If a lawyer is representing a controversial client, the company may...
PR Tech & AI
Chipotle’s recipe for digital PR success: How the brand revolutionized fast casual marketing
In an era dominated by rapidly evolving technology and shifting consumer behaviors, food brands face an ongoing challenge: how to stand out in an oversaturated digital space. Chipotle, the beloved fast-casual Mexican chain, has found a unique recipe for digital public...
4 smart ways media intelligence can boost your brand’s image and value
Brand reputation management has become increasingly important since social media's arrival. Now, every word and sentiment of your marketing and PR is readily visible. Maintaining a positive brand image in the digital age requires a strategic approach that aligns with...
How human-centered design boosts CX and drives revenue—and why it’s the future of software development
Human-centered design (HCD) is a great approach to take when developing software for your firm. HCD is when a developer makes a tool or software keeping humans in mind. Opting for such development is useful for firms, as it ensures better UX, creativity, and more...
Content & Media Relations
Mastering strategic PR & digital marketing for parenting brands: A comprehensive guide
Reaching parents with a strong public relations and digital marketing strategy requires a deep understanding of their needs, emotions, and decision-making processes. Parenting brands operate in a crowded space where trust is the currency, and authenticity is the key...
Mega sporting events need mega-defensive PR strategies
The 2025 Super Bowl is now history. The 2025 Major League Baseball season hasn’t yet begun. Media coverage of the National Basketball League and the National Hockey League is expanding as teams in those leagues battle for post-season playoff slots. And the 2026 Winter...
8 ways to use social listening for building brand loyalty
Social media has a significant impact on how consumers engage with brands in the modern digital environment. It’s an important source of information for organizations since customers frequently share their experiences, thoughts, and feedback online. The process of...