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A few months ago, I wrote about the idea of explaining public relations to a child and how writing a children’s book helped me do just that. Since then, the world has offered no shortage of reminders that understanding PR and communication isn’t just important—it’s...
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Crisis Comms & Media Monitoring
Strikes at Vail’s ski resort in Park City, Utah, provide a salutary lesson in crisis communications—and the high cost of ignoring insights
Ski resorts are supposed to be all about carving fresh powder, après-ski cocktails, and Instagram-worthy mountaintop views. Instead, they’re making headlines for worker strikes, customer frustration, and general discontent. Case in point: the ski patrol strike at Park...
A comprehensive guide to crisis communication for protecting your brand reputation
In the past year, 65% of organizations have activated their crisis communication plans at least once, up from 60% in 2023. This growing trend highlights the increasing need for proactive crisis communication to navigate unexpected challenges effectively. Whether...
How to use competitive media monitoring to stay ahead in 2025
As it stands today, most of your customers and competitors are online. So, a bulk of competitor analysis can be done through competitive media monitoring. This is especially true given the ongoing changes we’re witnessing in: Customer behaviors: According to a...
PR Tech & AI
6 ways AI is reshaping the future of remote work
What if AI could handle 80% of your daily tasks? AI is changing how remote work happens. It’s making business operations faster, smarter, and easier. With tools like virtual assistants and automation, teams can work more efficiently from anywhere. Over 51% of remote...
The rise of AI-powered apps: A guide for businesses in 2025
Today’s technology cannot be imagined without artificial intelligence. AI is regarded as the backbone of technological innovation, and its incredible applications have infiltrated almost every industry. In 2025, businesses will have a plethora of benefits from...
Social listening 2.0: 5 ways AI is revolutionizing media monitoring
The vast expanse of social media platforms has transformed how brands interact with consumers. With billions of daily interactions, understanding and analyzing these conversations is crucial. Enter Social listening 2.0, where artificial intelligence (AI) has...
Content & Media Relations
Revolutionizing food marketing: How Starbucks and McDonald’s use digital strategies to stay ahead of the curve
In the fast-paced world of food digital marketing, brands must be nimble, adaptive, and highly engaging. With the rise of social media, mobile apps, and data-driven marketing, food companies are increasingly turning to digital marketing strategies to remain...
6 ways AI is reshaping the future of remote work
What if AI could handle 80% of your daily tasks? AI is changing how remote work happens. It’s making business operations faster, smarter, and easier. With tools like virtual assistants and automation, teams can work more efficiently from anywhere. Over 51% of remote...
Authenticity over optics: The right way to approach multicultural marketing
Authenticity in multicultural marketing is not just a buzzword; it is the foundation of any successful brand strategy that seeks to connect with diverse audiences. Many companies fall into the trap of performative inclusivity, where campaigns are designed for optics...