“Leave it to a public relations agency to make a good PR move.” That’s what NBC10, the Philadelphia NBC affiliate, wrote in covering some news I recently put out for my agency. I offered free PR services to any retailer selling an absurd handgun-shaped iPhone case,...
Facebook is a phenomenon that started on the campuses of elite universities. As it grew, from dorm to dorm, city to city, and eventually country to country, an evolution took place. The social media platform was no longer a trend but an accepted tool for...
Every summer is chock full of blockbuster movies, and perhaps the best one this year is flying a bit under a public radar dominated by action hits like Jurassic World and Ant-Man. But since its release last month, the comedy SPY has been cleaning up on Twitter based...
Social media has quickly emerged as a powerful platform for journalists gathering news, but traditional media continues to reign supreme as the most trusted news source, according to a new Ogilvy PR survey of over 115 reporters, editors and producers. The study...
Last week’s premiere for season 3 of the Amazing Race Canada was extremely successful, after being up 11.5 per cent in social engagement compared to last year’s premiere. But Episode 2, unfortunately is a different story: engagement for the No. 2 installment this...
Got some great news to share but not sure how to get it out there? Despite what you may have heard, the press release is not dead. It can still be the most effective way to relay information to the press, and ultimately the public. But it does take a certain skill to...
When you’re first starting your content marketing efforts, finding a topic that resonates with your audience might be tough, and the wrong topic, coupled with weak or misplaced reach, almost always makes for low engagement. Luckily, if you use social media...
All of a sudden, it seems like everyone is experiencing a network glitch. Last week, United Airlines grounded all of its U.S. flights for two hours, causing massive delays, over an automation issue. About an hour and a half later, all trading on the New York Stock...
It was a virtual certainty that Subway would suspend its relationship with Jared Fogle after police seized computers from his Indiana home as part of an investigation into child pornography. The privately held company had to take this action—and quickly—to preserve...
Study indicates most local news startups make less than $50K per year If you read this article back in 2011 — headlined “How Entrepreneurial Journalism Will Change Our World” — you’d be forgiven if you assumed that by now, in 2015, the journalism world might have...
Those seemingly inconsequential hashtags are crucial to gaining more exposure for your brand. Not so many years ago, many people probably paid little attention to that pound sign on the computer keyboard. You know, the one that looks like this: #. Then along came...
Ah, 2015: a time in which reality stars can #breaktheinternet and bid for presidency. In a modern day tarring and feathering, Donald Trump’s Twitter duel with Modern Family writer Danny Zuker has recently resurfaced and gone viral. …that’s pretty much what happens...