The first time I saw a corporate dashboard on a big LCD screen, back in 2010, it displayed the number of daily unique visitors of a website plus the guest WIFI password. Things have changed so much in 5 years. Today’s dashboards draw on a vast array of business...
Year: 2015
One third of consumers who contact brands on social media never get a response
Social media has helped generate an efficient two-way street for brands and their publics to communicate, but some brands seem to be stuck on the one-way street of yore—and their customers aren’t happy about it. As it turns out, a full third (33%) of consumers who...
New study makes the case for Data Analysis-as-a-Service capabilities
New research on data analytics reveals that the majority (63%) of B2B companies polled are frustrated by the amount of time it takes to attain the meaningful reports and data insights they seek to make more informed business decisions. It also revealed that most...
Marketers need to stop interrupting!
As consumers tune out banner ads and fast forward through commercials, brands need to refocus their marketing priorities and shift resources to non-interruptive methods, said Tom Gerace, CEO and founder of marketing and storytelling firm Skyword, at the company’s...
Does Big Data mean big money? Most companies now actively working on Big Data projects
Managed public cloud provider 2nd Watch recently released survey results showing that most companies are actively working on big data projects and have dedicated significant dollars to their efforts. The online survey, conducted the first two weeks in May, included...
Lindsey Graham candidacy draws yawns on Twitter; Cruz, Bush get most mentions in June
The race for the 2016 Republican Party Presidential Primaries is heating up alongside the weather, with more than a dozen candidates now having thrown in their lot. The most recent candidate to declare — other than the super-famous Donald Trump, whose hair probably...
Consumers to brands: “the louder you scream, the less we care”
Let’s face it: although its effectiveness has been more than proven, traditional advertising has never been very popular—bland, repetitive messaging forced upon us at nearly every juncture, from interrupting our favorite TV shows to gigantic roadside billboards all...
The next wave in PR? Using emojis to communicate with your media audience
Ivy Lee invented the press release in 1906. It hasn’t changed much in 110 years — until now. OMG, have you seen what Chevy just did?! 😯 On June 22, the automotive giant took a genius step toward engaging the coveted Millennial and Generation Z demographics when it...
Companies are exploring new platforms and using social media more confidently
A new 2015 international study of social media use by associations conducted by global association management and communications company Kellen, and international research consultancy ComRes, has found that organizations are exploring new platforms and showing greater...
5 ways to ensure successful data-driven marketing
Marketers love data. In a survey by GlobalDMA and the Winterberry Group, 77% of marketers are confident in using data-driven approaches to drive growth and better customer experiences. The biggest drivers of increased use of data-driven marketing include: 53% - A need...
‘The challenge’: the new gold standard in charitable campaign marketing
When the ALS Ice Bucket Challenge ran like wildfire through social media, it revolutionized the way charities thought about advertising. Countless Facebook mentions and $115 million in donations later, it showed non-profits there were alternatives to the marketing...
The State of Influencer Engagement: Online Influencers Are Key to Increasing Brand Visibility—and PR Should Take the Lead
84% of Marcoms Professionals Use Influencer Engagement Strategies The evolution of company PR outreach to online influencers such as bloggers, social media users, online journalists and other experts is showing many signs of maturity—in fact, this growing influencer...