The level of distrust in the media levied by the current administration is clearly filtering to the consumer level—but it is also impacting media buying and content placement goals throughout government. According to new research from business intelligence and...
Data-driven marketing tech company Zeta Global and market research advisory firm The Relevancy Group have partnered for the fourth year in a row to present survey findings of consumer holiday shopping attitudes and behaviors—providing up-to-the-minute feedback on...
Business communicators are scaling and optimizing their content marketing strategies, finding even more ways to make it valuable and effective for strengthening brand positioning, building engagement and generating qualified leads. New research from Informa Engage,...
Bulldog Reporter has announced the winners of our 2018 Bulldog Stars of PR Awards program, recognizing extraordinary individual and agency contributions to PR and communications over the past year. Bospar’s Curtis Sparrer has received the highest honor in the...
Business communications is the lifeblood of any enterprise. Its success largely depends on the effectiveness of those communication with both internal and external audiences, and the ability to build good relationships to boost productivity and the bottom line....
When you’re an established, successful law firm, it can seem like promoting your business is not a necessary means to drive revenue—but this could not be further from the truth. In reality, when you’ve got a strong reputation to uphold, it’s even more important to...
Customers’ journeys are more complicated and varied than ever before. Consumers now start and stop their shopping journey on different channels, including online marketplaces and social media, and then frequently shop for the same product across different retailers,...
Agility PR Solutions, a subsidiary of Innodata Inc., announced the launch of an integrated news wire service that will allow clients to widely distribute press releases for a flat fee, regardless of word count or multimedia components. Part of Agility’s all-in-one...
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Bloomberg BNA: hires Jeff Harrington (@JeffMHarrington) as a Team Leader for tax coverage. Los Angeles Times: hires...
There are a lot of skills public relations pros can learn from journalists. One key takeaway is incorporating human interest in your story. That personal touch can go a long way. Reporters don’t have it easy—they need to get their story approved by their editor before...
Canadian companies that live their brand purpose every day are few and far between—but the ones that do are earning stellar reputations for corporate responsibility (CR), according to a new survey from the Reputation Institute, in partnership with Argyle Public...
Your company’s reputation is everything. It affects how good your sales are, and it even impacts your business partnerships. If you frequently pay invoices late, you can be sure that your business will stop being welcome in the future. You need to treat all parties...