As coronavirus concerns accelerate consumers' demand for digital, new research from marketing analytics firm Periscope by McKinsey reveals how tech-driven consumers are reshaping retail's next normal. The newly released report, Retail Reimagined: The New Era for...
For many years, the FinTech sector has been the darling of the UK economy, experiencing seemingly unstoppable growth and attracting record investment from all over the world. Yet this year, the picture is not quite as rosy. Innovate Finance reported that, while UK...
The COVID crisis has cost CEOs a lot of sleep, as multiple unprecedented challenges have emerged, and continue to emerge, threatening the viability of their brands and businesses. New research from professional services network KPMG—based on two surveys, one done at...
Brands seeking to generate more sales and grow their markets need to focus on social media. Pre-pandemic numbers gathered by a Pew Research Center survey showed 72 percent of Americans use it to connect with others, follow the news, share information, and be...
New research from restaurant tech company OneDine highlights a three-part plan for "Restaurant Recovery" in 2020 and beyond following the impact of COVID-19. Generally speaking, most restaurants must function at 75 percent capacity in order to achieve profitability....
From managing canine “coworkers” to selecting the right virtual Zoom background, many Floridians have been navigating new waters in order to do our jobs amid COVID-19. To gauge these changes, we’ve been surveying large, random samples of Florida voters weekly since...
We’ve seen how disinformation has become a major source of chaos in the media, and likewise on down the chain to the communications industry—but how does deliberately misleading or biased information spread in U.S. society, what parties are most responsible for...
The big challenge of every e-commerce business working to promote their work online is to increase its visibility as a brand. The harsh truth is that people find many, many products that, at first glance, might not be that different from yours. So, if you want your...
Real-time communications app PubNub announced findings from its first State of Chat survey, revealing the importance of chat as part of a business' offering, critical chat functionality, and trends in use cases beyond productivity and personal communication. As with...
“Persuasion is achieved by the speaker’s personal character when the speech is so spoken as to make us think him credible,” Aristotle. Persuasion is the name of the game when it comes to public relations and marketing. The very nature of the field is to convince...
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Argus Leader: Makenzie Huber (@MakenzieHuber) has been named Business Reporter. Detroit Free Press: has appointed...
The impact of the pandemic has led to a noticeable shift in consumer behaviors, including an expanded awareness when it comes to savings and value—and brands and marketers need to shift and adjust their long-term engagement strategies to reflect these new market...