Do you want to maximize your profit potential as a seller on Amazon? If so, you need to showcase the fact that you can be trusted to provide a quick and quality service. Nobody is going to feel comfortable purchasing from you if they don’t believe you are capable of...
Comms pros know that personalization is driving brand loyalty today, but new research from AI-driven 1:1 marketing firm Formation.ai finds that consumers feel brands aren’t doing enough to recognize them as individuals. The firm’s latest study, Brand Loyalty 2020: The...
Whether you are wanting to share the news of a prestigious new client, an innovative new offering, or a successful implementation, it’s never a simple task to get the attention of the right media outlets on your preferred timeline. Throw in a worldwide pandemic, an...
The COVID crisis has changed America and the world in many ways, and new research from New York tech PR agency MACIAS PR reveals a shift in the way we interpret media ads. The firm’s new study suggests TV commercials and online ads are losing their influence over...
COVID-19 has affected many aspects of the higher education student experience—and now is an essential time for marketers to be cognizant of prospective students' anxiety about what school will look like and utilize the right tools to build trust and connect with...
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Port Townsend and Jefferson County Leader: Nick Twietmeyer (@ptleader) has joined as a Reporter. VTDigger: Tim...
PR is a gender-unbalanced industry, as we know, when it comes to sheer numbers in the workforce compared to pay equity and leadership presence—but it’s not the only comms space with such issues. As new research from Managing Editor magazine reveals, women dominate...
With so many hot-button issues in society and the world these days, news reporting has gotten more valuable than ever—as long as that coverage is trustworthy. Which outlets are delivering on that “trust” factor? Coverage of the coronavirus pandemic, racial justice...
It seems like a lifetime ago that we began to read reports of a virus emerging at the end of 2019. As states issued stay-at-home orders, closed businesses, colleges, and schools, and cancelled large-scale events, marketing communication professionals searched for ways...
In case you haven’t noticed, consumers are overwhelmed with emails from brand and business—and as a result, they open just a fraction of them. New research from business-texting software and API provider Zipwhip finds that nearly 4 in 10 (39 percent) consumers have...
Influencers are among the most visible, creative and impactful media platforms today, projected to be valued at $15 billion by 2022, cementing its place as a core communications channel for brands. Like all other industries, influencer marketing needs to implement...
The internet is a great place to find reliable reviews of goods and services. However, there are simultaneously a lot of untrustworthy people on the internet, and most people know that. So, since the internet is rife with both reliable reviews and untrustworthy...