With social movements such as #BlackLivesMatter and #MeToo shedding light on systemic injustices in society and at work, it might be easy to assume that the men who most benefit from existing systems (white men, predominantly) would stand in opposition to change. But...
They say good CX is all about communication, and while businesses and consumers agree on that, brands and companies seem to have a different interpretation of a satisfying experience compared to their customers. Indeed, new research from conversational AI solutions...
There’s no shortage of PR-suitable tools out there in the online world, as a simple search in any decent engine will make abundantly clear—so many ways in which you can glean valuable insight for your PR campaigning: vast resources such as the Agility PR Solutions...
While the issue of how to prevent the spread of COVID-19 continues to be highly politicized, a new survey by the American Psychological Association shows a consensus among Republicans and Democrats: A majority of Republicans (65 percent) and Democrats (88 percent)...
With more than 28 million small businesses in the United States alone, making your brand stand out from the crowd isn’t easy. Even if just a fraction of this number are businesses that are competing with yours, this figure is still overwhelming when you are trying to...
As new business challenges emerge in the COVID battle, Americans say they value "caring for others" and "control" more in a pandemic-challenged world—but are showing a distinct lack of trust, particularly of companies, businesses and employers, new research from...
Most businesses and individuals already know the basics when it comes to creating good content. In fact, most people these days are already creating more content than they were just a couple of years ago. That’s precisely the challenge that everyone seems to be...
Staying on the cutting edge in business is a full-time job. One needs to be constantly innovating the product, reaching new prospective customers, and building relationships with existing customers. It’s no small wonder that customer experience has been made to be one...
Despite unprecedented health and economic disruption caused by the COVID crisis, millennials and Gen Zers nevertheless show resolve and embrace a vision to build a better future, according to new research fromfinancial consulting firm Deloitte. The 2020 Deloitte...
There are lessons to be learned from this current marketing environment. Not even the best prepared businesses could have planned for the economic fallout that is taking place during this pandemic. How should business owners and marketers respond? Is it too late to...
Virtually all (97 percent) of American consumers believe that data privacy is important to them, with 87 percent characterizing it as a human right—but they are deeply suspicious of what companies are doing with their data, according to new research from professional...
Every PR professional has unique strengths and preferences, and the endless quest for positive coverage is pursued using a wide variety of tools and techniques. I mention these things because they speak to two common mistakes. Firstly, some PR pros make the mistake of...