The COVID crisis has impacted on every part of our lives, so there’s no reason to think it hasn’t affected our mental health—and these issues are manifesting in the new workplace, according to new research from B2B ratings and reviews firm Clutch. Even though most...
In the days of digital business, companies can live or die on their brands. Organizations must invest in their business strategy and marketing to ensure that their messaging is cohesive and coherent. Consider this as the personality and persona of your organization...
RIP generic emails and posts—those days are gone, and marketing personalization is in for brands that wish to successfully connect with their customers. Recent research by HubSpot reinforced that with findings that 77 percent of customers say a single positive...
New research from the U.S. Cotton Trust Protocol explores how sustainability programs at brands and retailers has changed in a post-COVID world, revealing that more than half (54 percent) of sustainability leaders at apparel and textile brands say they’ve seen their...
The world of marketing is currently at an impasse. A cloud of uncertainty hovers over the marketplace, leaving marketers in a unique situation. They have an obligation to drive awareness and sales for their company, but what does that message even look like in today’s...
Despite how polarizing face masks have become among Americans, almost three in four say they wear face coverings everywhere they are required, according to new research from independent marketing, advertising and public relations agency Mower—with Northeasterners,...
Starting a public relations agency will give you more control over your work schedule and help you achieve your long-term career goals. Some other potential rewards of running a PR agency include increased earning potential, better job prospects, and the chance to...
The school year is officially on next month, but despite the government mandate of fully opening schools in the U.S., uncertainty certainly reigns supreme as to whether kids will be studying in classrooms or living rooms—essentially on a house-by-house basis. New...
Being a public relations professional isn’t easy. At the best of times, you’re called upon to be the face and voice of your company, delivering messages to media members and employees alike. However, in times of crisis, from workplace accidents to accusations of...
What lies on the other side of COVID for the communications industry? A new report from the Institute for Public Relations and Peppercomm focuses on critical topics affecting the public relations industry while looking ahead to the future of public relations and...
Shopping trends change, but we’ve never seen change like we ‘re seeing it this year. Prior to COVID-19, just over half (54 percent) of consumers reported having a better experience shopping online—however, after facing more than three months of COVID, three-quarters...
Four out of five consumers have something in common when making a purchase—they want a personalized experience. Few options in a marketer’s toolbox create a personalized experience as effectively as drip email campaigns. The basics of drip marketing are simple:...