Public relations, while not the first career path that's advertised in a job fair, is an exciting and lucrative field to enter. As can be deduced, it involves handling the public image of an organization or individual. Therefore, as long as you're comfortable with...
Delivering an engaging experience is the new mountaintop for marketers, and brands are falling short in the eyes of consumers. New research from audience engagement and earned data solutions firm 3radical suggests that marketers may be misunderstanding the goals of a...
The pandemic has shaken things up in all the industry. And for the PR professionals, the pandemic has made it very clear that a strong communications strategy and crisis communication plan is required to stay afloat and come out of the pandemic in a better position....
Becoming a small business owner can be challenging these days. With a limited budget, you want to be sure you are making the right choices. You need new customers. You also need to retain old ones. So you must be sure you’re investing in good public relations. It is...
User-generated content (UGC) has become a critical component for brands in establishing credibility with today’s consumers. To better understand the role UGC plays in purchasing decisions, the type of content that matters most to consumers, and the impact the pandemic...
Over the years, Google Analytics has received significant updates that have helped marketers come up with new ways to read and analyze data, measure their main KPIs, and monitor important marketing channels. The tool is used by millions of businesses and website...
Starting a business is not an easy task. It requires an idea, a profitable niche from that idea, identifying the target demographic, and creating a product that will cater to their needs or solve an issue the target audience might have. However, creating buzz around...
New data from market researchers at Ibis World mentions three frightening figures: 191,511 fast food restaurant businesses in the U.S. in 2020 experienced -3.9 percent growth and 0.6 percent annualized growth from 2015 to 2020. To add fuel to the fire, many consumers...
While a focus on customer experience (CX) has traditionally been based on transactions with consumers, a full-fledged, experience-led focus is a new way of working that is increasingly being backed by the C-suite, according to new research from Accenture Interactive....
Going into 2021, businesses and brands will need to readjust and refocus their PR efforts. The pandemic is still raging, and traditional in-person PR events and stunts for brand awareness are still out of the question—2021 will be the year for thought leadership. Why...
TikTok boasts over one billion users and is available in more than 150 countries. The platform has been an important tool for brands to connect with their target audience and share new products. If you’re interested in following some big accounts, here are the top 10...
The COVID crisis made 2020 the year of the strategy pivot, and newly released independent survey research commissioned by (X), an enterprise strategy execution and communication consultancy formed by partners (W)right On Communications and Excelerate, shows how...