Confidence among global CEOs and CMOs has continued to slide since November 2019, and as expected, the global COVID crisis is just adding to the turmoil, according to new research from independent PR firm partnership Worldcom Public Relations Group examining of the...
Just over a year ago, influencer campaigns were soaring; but since January, brands have all but stopped influencer spending. Among the many economic casualties of COVID-19, influencer marketing has fallen victim to a global hesitation of whether or not to fund...
One of the ways that CMG Communications secure national and regional coverage for their clients is through awareness days. Popular examples include International Women’s Day, World Book Day and Wear it Pink Day. And while it’s true that the media may be a little wary...
A recent episode of the bi-weekly discussion series “Beyond Coronavirus, The Road Ahead for Diverse Media,” presented by the Multicultural Media Correspondents Association (MMCA), featured a discussion of the critical role of—and the existential threat to—diverse and...
In addition to dominating the headlines and broadcast news for nearly all of 2020 so far, the novel coronavirus outbreak has transformed the world in ways no one could have expected—from work to grocery shopping to social activities ingrained in daily life. To help...
As a public relations professional, you may have faced your share of demanding clients. In fact, you may feel as if you have only had difficult, hard-to-please clients. But since you are a professional, you know that even the most demanding client can be won over to...
With our increased reliance on grocery shopping due to quarantine measures, the consumer goods industry is playing a vital role during the pandemic. These brands are offering consumers comfort, and some of the biggest are donating supplies and funds, accordion to new...
Providing a great customer experience is hard enough, but quantifying and measuring the results is another challenge altogether. As communicators know, mastering the latter task makes the former so much easier—yet according to new research from customer journey...
Following an announcement last week, Instagram will soon open up a new influencer revenue stream in the form of IGTV advertisements. With many brand deals drying up in the wake of the coronavirus crisis, the move is sure to come as a relief to countless online content...
Your brand is what sets you apart from the competition and helps build your customer base.If customers are unimpressed by the way your company conducts itself, it can have an impact on future business growth. With this in mind, you need to pay attention to how to best...
We’re used to business targeting models that fall into either the B2B or B2C category, but new research from Ware2Go finds that today’s “new normal” has precipitated an acceleration in online shopping, presenting a brand new supply chain landscape for merchants. As...
Just as it’s always been, today’s influencer marketing is about hard-wired details like platform domination, number of followers and level of engagement—but now it’s also about less tangible factors like authentic voice and consumer trust.New research from global...