It’s easy to be at a loss for words. The economic and emotional toll of our current situation has kneecapped markets, societal structures and our collective sense of safety. Trying to make sense of it can feel like an exercise in futility. That said, as proven by the...
The customer experience has emerged as the backbone of modern brand reputation. While many companies continue to struggle with providing one, new research from cloud customer experience and contact center solutions firm Genesys finds that men and women have different...
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Berkeleyside: Azucena Rasilla (@ChroniclesOfAzu) has been appointed Arts and Community Reporter. Supriya Yelimeli...
The “new normal” has taken a “new” twist. For decades, the privilege of working from home seems like it has been largely reserved for elite, white-collar workers. In a matter of weeks, the COVID-19 crisis forced millions more workers into remote work—and a recent...
So apparently blondes no longer have more fun—at least not according to the Associate Press Stylebook, a sort of bible for newspapers and other word nerds (of which I am proudly one). AP just came out with its latest revisions to the Stylebook, and without so much as...
Imagine going to work each day armed with the best colleagues, the best technology, the best training, and the best education to battle a resilient, ever present, and capable foe. You do your best and people still die. Wake up the next day, do your best, people die....
Word of mouth has always been the best marketing a brand can get—nothing beats authentic advocacy from the people you trust the most: family and friends. So the real achievement for brand marketers is to get regular consumers to do the talking for them—online,...
Even saying it seems like an oxymoron—it’s not exactly normal if it’s completely new. Truthfully, the new normal will be defined by the choices we make today and, most importantly, tomorrow. While it’s been said many times, the present experience is rather...
Most of us are working remotely these days, and that includes creatives and designers. According to new research from workflow software firm inMotionNow examining the COVID crisis’ impact on the creative community, these pros seem to be well-adapted to the move. Of...
As a business owner, you want to get your name out there. You want to attract new customers and keep the ones you already have. A good marketing strategy can help you to reach your target market. Common tactics that many businesses use include search engine...
Business goals are set to be met, not just for the sake of satisfaction but of sustainability. However, new research from B2B ratings and reviews platform Clutch finds that while 77 percent of small business owners are somewhat or very confident in their ability to...
For most of us, the initial onslaught of crisis planning in reaction to COVID-19 came in March. It started out with a wave of positioning and holding statements, Q&As, internal communiques on safety and health concern, lists of steps companies are taking for...