Let’s face it—if you want to make it to the top of search engines, then you have to hone your SEO skills. Every day, thousands of new sites get developed and new posts go up, and the content pieces that get noticed are the ones optimized for search engines. Of course,...
Consumers were forced to adapt to new retail behaviors when the COVID pandemic took hold in the U.S. in March, and embarked on a series of trial-and-error activities over the last two months, in many cases seeking out the most crisis-sensitive brands, and retailers...
With stay-at-home orders extending into their second month for many areas, it is essential that brands investigate how to pivot their messaging and stay relevant to their audiences. With its creation of a 570-piece puzzle colored entirely in “ketchup red,” Heinz has...
New research from crowdsourced shopping platform Slickdeals found that the COVID-19 pandemic has consumers shopping more impulsively than prior to the pandemic. In January of 2020, before the pandemic, the average American was found to spend $155.03 monthly on impulse...
When your growing business is starting to take off and you’re pleased with your revenue but not your reviews, you need to act quickly and decisively. Here are four reasons why your business may be receiving poor reviews, and some ways you can remedy the problem...
As stores reopen across the country, a recent study by digital product testing firm First Insight found that the majority of consumers (54 percent) are ready to buy apparel in-store, followed by home improvement (36 percent) and footwear (32 percent). However, the...
As the country grapples with a united approach to battling the COVID-19 pandemic, feelings about the government’s response to the outbreak clearly break along partisan lines, according to the third in a series of Political Sentiment Polls, conducted by the College of...
There are more similarities between online and offline retail than there are differences, which is exactly why they also have multiple similar needs as well. Maintenance of public relations is one of those common needs that all retailers share, whether they operate...
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Bloomberg News: JasonSchreier (@jasonschreier) has been appointed Tech Reporter, covering video games, business and...
The COVID-19 pandemic is having a devastating impact on nearly every industry, but none more than travel and tourism. Independent travel publisher Matador Network recently reached out to its global community of avid travelers and deployed an in-depth survey to...
To better understand public perception towards marketing efforts during the COVID-19 crisis, PAN Communications recently surveyed 400 buyers (ages 25-44) through market data and analytics provider, Dynata. Buyers are exposed to an overwhelming amount of content and...
Working from home has both advantages and disadvantages. Many people choose to work from home, but with the recent health concerns, this has become a common occurrence for many more people out of necessity. Whatever thereason for your work location, you need to make...