Media briefings play an essential role in public relations by helping teams stay updated on brand visibility, industry trends, competitors, and important topics. These briefings keep leaders, staff, and outside stakeholders informed about news coverage connected to the organization and its surrounding landscape.
Traditionally sent daily, the format of media briefings has remained quite stagnant, typically in the form of an email with articles grouped by coverage theme or type. But as expectations around communications have evolved, so too must PR’s approach to sharing and contextualizing coverage.
Media Briefings: Chart-Driven Insights
We’re excited to share that we’ve given our users the ability to add charts directly to briefings in the Agility platform, transforming daily or weekly updates into visual, at-a-glance summaries. In a fragmented media landscape – where online reputation can be shaped as much by large language models as by journalists – clear, concise insights delivered by visual elements like charts are more important than ever.
How Charts Enhance Insight Communication
Alongside other recent briefings capabilities, including AI-generated analysis and imagery, Agility’s new briefing charts deliver visual clarity to your daily or weekly updates. Integrating charts into briefings is the next step in making email updates from PR teams more engaging and actionable.
Benefits of charts in media briefings include:
- Saving Time with Instant Analysis
Charts eliminate the need for lengthy manual explanations. Instead of describing a spike in media coverage, a well-designed chart instantly highlights the trend. Research by 3M shows the brain processes visuals up to 60,000 times faster than text—making charts the fastest way to communicate key shifts in media activity. - Supporting Decision-Making
Visual context makes it easier to pinpoint emerging issues, track sentiment changes, and identify opportunities. Well-crafted and considered visuals distill complex data into clear, actionable insights, allowing leadership to make informed decisions without wading through pages of reports. - Boosting Retention and Engagement
Readers remember visuals far more effectively than text alone. In today’s fast-paced environment, where attention spans are shorter than ever, charts cut through the noise, ensuring critical messages resonate with stakeholders and drive understanding of emerging issues.
5 Essential Charts to Include in Your Media Briefings
With Agility’s AI-enhanced briefing capabilities, you can add a variety of charts that transform raw media monitoring data into visual insights your stakeholders can understand at a glance. These charts make it easier to identify patterns, track performance, and communicate results effectively.
Here are a handful of chart types that can now be added to briefings within the Agility platform:
- Coverage Timeline – Track how media coverage for any monitored topic changes over time, making spikes, dips, and campaign impacts immediately visible. Perfect for identifying trends and correlating them with PR activities or external events.
- Share of Voice – Compare your brand’s media presence against competitors in percentage terms, giving you a quick, visual measure of market positioning and message penetration.
- Sentiment Breakdown – See how coverage is distributed across positive, neutral, and negative sentiment categories, helping you gauge public perception and identify areas that need attention.
- Coverage by Channel – Depict which media channels (print, broadcast, online, podcasts, or social) are driving the most coverage so you can optimize outreach and content distribution strategies.
- Coverage by Geographic Region – Pinpoint where your stories are being picked up geographically, highlighting strengths in key markets and uncovering opportunities in underrepresented areas.
Where to Find Briefings Charts in Agility
Within Agility’s Media Monitoring module, clients can navigate to “Briefings” and add a chart to a new or existing briefing draft. This extra layer of context equips leadership and other stakeholders with the insights they need to make smarter, faster decisions.
Ready to learn more? Speak to one of our experts for a full tour of our media monitoring and briefings capabilities.
