PR News Archive
Business owners relying more on digital PR teams to stay open during COVID crisis
As brands and businesses continue to navigate the landscape created by the COVID crisis, it’s becoming increasingly clear that digital marketing and PR are crucial to connecting with consumers in a more digital-reliant world. New research from PR link building and...
“These are the times that try communicators’ souls”
Thomas Paine is best remembered for writing Common Sense, the pamphlet advocating for the 13 colonies to declare their independence from Great Britain in 1776. Its signature line was, “These are the times that try men’s souls.” While Paine’s comment needs updating to...
5 CX strategies to combat COVID-19’s marketing challenges
No one can argue that the words “customer experience” have taken on a new definition among the challenges of COVID-19. We now live in a changed world where digital channels are no longer a choice, data is king and business models have been completely transformed....
Journalists on the move – Week of August 10
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Bloomberg News: Danielle Bochove (@daniellebochove) has been named Toronto Bureau Chief. New York Times, The:...
ICYMI: Bulldog’s most popular posts from July
Despite the dog days of summer, and a week away on summer break, Bulldog had some remarkable post visibility in July. Although COVID continues to be the hot topic, we saw a wide variety of posts getting lots of views, tackling newsy topics like Black Lives Matter and...
As the fitness industry evolves into the wellness industry, here’s how to evolve your comms strategy
Some realms of the ‘fitness’ industry have undoubtedly exploded in recent months as many look towards new ways to satisfy their wants and needs amidst a global pandemic. That being said, here are some insights on how the fitness industry is evolving—and how proactive...
4 components your corporate event needs to have
Corporate events are excellent tools for businesses. They make for great networking opportunities and can be used to get the word out about a new product or innovation that your company has developed. They can also be used to educate people about your company and how...
Who do you love? These ‘Brand Beacons’ have delivered A+ interactions with consumers
The COVID crisis has been a learning experience for every brand, and more than a few have stumbled (or fallen) with their ever-important digital experience. But a handful have delivered above and beyond expectations—and don’t think consumers haven’t noticed. Today’s...
When and how to fire a client humanely: The ultimate in crisis communications
PR professionals have had to deal with a lot of new challenges over the past few months. They've had to learn how to handle internal dialogue during a pandemic, and adapt to how COVID-19 has changed the way we communicate. But while these new issues form some of the...
More than half of tech companies may pass on 2021 trade show circuit
As the COVID crisis continues to shake up the business world, new research from tech PR firm ARPR reveals where tech PR and digital marketing efforts are headed in 2021. The agency’s new study, Marketing in a Post-COVID World, found that 49 percent of respondents said...
You can’t tell the sports marketing program sponsors without a scorecard
Eventually, hopefully, the coronavirus pandemic will subside. And some aspects of our culture will be changed. But one that will not is the business of sports. Regardless of the event, sports marketing sponsors will continue spending billions of dollars a year on...
Gen Z ushers in a new digital paradigm, resetting expectations for brand experiences
The digital-native Generation Z segment has new expectations for the web—and as a result, is putting new demands on brands and businesses in the age of COVID, according to new research from WordPress digital experience platform WP Engine. The companies who will...
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