PR News Archive
Consumers are finding influencers more helpful and trustworthy than brands during COVID
The COVID crisis has challenged brands to find innovative ways to connect with consumers, and new data suggests brand marketers may be losing ground to influencers when it comes to building trust. Consumers are spending more time and increasingly engaging with...
The top 7 challenges facing PR and communications in 2020—and best ways to adapt
Sometimes it can feel like you spend more time justifying your work than you do getting things done. That’s the sentiment that came through in the “challenges” section of the 2020 JOTW Communications Survey. “Budget”was replaced as the top challenge facing...
Brand tips for tapping Twitter’s video marketing explosion
How big is the blast when a star larger than the sun explodes? That describes the skyrocketing popularity of video on social media platforms. As video was accelerating 258 percent on Facebook between 2016 and 2017, Mark Zuckerberg was quoted as saying, “I see video as...
U.S. brands see growth in surprising new markets during COVID
While U.S.-based retail sales recoil amidst the COVID-19 pandemic, new data revealed by cross-border commerce firm eShopWorld found that U.S. brands are seeing significant global e-commerce growth when quickly tapping new markets outside the U.S. Driven by apparel,...
Brick-and-mortar poised for rebound in foot traffic—which sectors are leading the charge?
As restrictions continue to be rolled back, brick-and-mortar retailers are preparing for plenty of in-store traffic. New research from proximity search optimization firm MomentFeed sheds light on how each generation is being impacted during COVID—and provides clues...
Agency best practices—using DiSC to drive diverse perspectives
Google the phrase “value of diversity in teams.” You’ll find a raft of research about organizations committed to representation across gender, race and personality, and the measurable business advantages they have as a result. Case in point, recent studies reveal that...
PR pulse: Divided opinions on indicators to end social distancing
As social distancing measures loosen around the country, new research from survey sampling solutions firm InnovateMR explores consumer perceptions in the U.S. New results from the second wave of the firm’s ongoing research to understand the impact of COVID-19 on...
4 tips for finding the right social influencers for your brand
The power of social media has never been more apparent, with the top social media influencers being able to reach and connect with millions of fans across several different platforms. Take PewDiePie, for instance, a Swedish social influencer with 119.8 million...
Journalists on the move – Week of June 1
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Bloomberg News: Luke Kawa (@ljkawa) has left. Buzzfeed: Alex Kantrowitz (@Kantrowitz) is leaving the title but will...
Are businesses out of touch with employee challenges while they’re working from home?
Businesses around the globe have struggled through handling remote workforces in a trial-and-error fashion since the COVID crisis began, with some companies having more success than others. New research from employee success platform Peakon now finds that 19 percent...
Social media best practices to consider during times of crisis
Behind every @ symbol following your brand, there’s a person who bestowed a measure of confidence in your company. Followers share their time reading, commenting and liking. That engagement is priceless. While finding the “right” words during this time may prove...
5 ways companies are giving back during the COVID crisis
The world is facing unprecedented economic and health challenges as the COVID-19 pandemic continues to infect thousands of people. Companies around the world have been faced with the challenge of adapting to rapidly changing economic conditions, the need to protect...
Get the latest PR insights, resources, and webinars from Agility PR Solutions
