PR News Archive
Strategies every marketer should use on Instagram in 2022 to increase engagement
If the pandemic has taught marketers anything over the last two years, new marketing strategies—especially when it comes to social media engagement—are vital to increase a brand’s profile. Within the hyper-competitive digital marketing landscape today, brand and...
Crisis maintenance: How to properly handle a workplace accident
A workplace accident can be devastating for a business’s reputation, on top of hurting whoever’s involved. If not handled responsibly, your injured worker could face much more damage and harm, your business will have to shell out more money, and on top of that, you...
2022 social commerce: Marketing leaders examine the state of the industry in new report
New research from disruptive growth marketing agency 3Q Digital provides an in-depth analysis of the state of social commerce across the country, and contains key insights on the beliefs and motivations behind its integration into brands’ overall marketing strategies....
2021 in review: PR lessons learned from a terrible year
The year 2021 has provided some important lessons for PR practitioners. Unfortunately, all of them are the result of sad events. In the order of the most recent, as of December 15, here are several that I consider provide PR lessons that relate to our business. ...
How ineffective customer communications costs small businesses time, money and talent
A new set of reports from small business customer communication platform Weave illustrates how rapidly business communication is evolving, and how technology is powering new ways for businesses to build customer relationships, remove inefficiencies and retain...
4 important marketing resolutions to make for 2022
Of all the ways COVID-19 has changed life as we know it, the shift in consumer shopping habits is perhaps one of the most noticeable. Brand interactions and purchases now largely take place online, with e-commerce sales 30 percent higher than in pre-pandemic times,...
ICYMI: Bulldog’s Top 10 most popular posts in December
Happy New Year! Although December is typically a slower-moving month for content, that didn’t stop Bulldog from racking up some terrific numbers for our posts last month. As per usual, our year-in-review and new year forecasts led the pack for December posts, along...
4 comms tips for getting your target audience to take action
After attracting the attention of the target audience and generating interest in marketing and public relations messages, the final step in creating compelling copy is to elicit action. The aim of writing sales copy is to get people to act or react. Beyond this, it is...
5 tips for mixing business & politics: The PR strategy you need to be cautious of
Business and politics have always been closely intertwined, but never more so than today. It is hard to ignore politics in the current climate as it is so prevalent in all areas of life, and it is creating divisions within society. Previously, entrepreneurs were...
PR Profiles: A Conversation with Karen Swim, Founder of Words for Hire and President of Solo PR Pro
Karen Swim is a true PR powerhouse, no doubt about it. Not only does she run her successful virtual agency, Words for Hire, but she also has, “the joy and pleasure of leading a professional organization for independent PR practitioners” called Solo PR Pro. For her,...
85 percent of executives can’t clearly map marketing spend to revenue—here are 4 insights
Most B2B teams are still stuck on spreadsheets and held back by data silos, leading to chronic misalignment on what drives revenue. New research from business alignment firm Mperativ affirms the key reason why—a large majority of B2B execs are unable to consistently...
10Fold CEO shares communications, HR & tech predictions for 2022
2021 saw companies adapting and evolving after the pandemic and extreme weather conditions in the U.S. Gearing up for 2022, 10Fold founder and CEO Susan Thomas prepared her top six predictions covering HR, marketing and tech for the year to come, which are listed...
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