PR News Archive
What the precarious state of Twitter means for your brand’s content strategy
As Twitter has been taken over by Elon Musk, the state of the platform is unpredictable, especially due to recent talent layoffs as well as rising concerns of misinformation, distrust and hate speech. These concerns are matched with the potential for the entire...
PR in 2023: 4 predictions for the year ahead
The public relations industry is changing at a dizzying pace. Now more than ever, conventional PR wisdom is being called into question. In its place, new approaches are blossoming, we are dealing with a global economic downturn, and PR professionals are thinking more...
9 ways to effectively build rapport with customers
Building a rapport with your customers is essential to promoting customer retention and loyalty. Customers in the marketplace today have more choice than ever, and may be understandably reluctant to commit money and long-term loyalty to a brand. Therefore, it’s vital...
Despite inflation, consumers’ confidence to spend is greater than brands and retailers believe
New research reveals that senior retail leaders are more pessimistic about consumers’ confidence to spend over the holidays in the face of rising inflation than consumers themselves indicate. The report, from next-gen experience management firm First Insight, reveals...
Tips and tactics for driving SaaS PR campaigns in 2023
Running a software-as-a-service (SaaS) campaign involves taking numerous actions across a range of media outlets to raise awareness around your product. A successful PR campaign can create the required buzz, leading to more inquiries and sales. SaaS firms operate in a...
Understanding blockchain PR: What it is and why we need it
The world around us is changing by the minute. In fact, every time you take a breath, a single breath, millions of transactions are occurring in cyberspace. Until this point in time, most transactions were part of an organized system of central banks, owned by...
How vampire words suck the life out of your business writing
Imagine your boss issues the following email at the end of the day: “I’m bringing in bagels tomorrow morning.” Yay, bagels! You make a mental note to skip breakfast tomorrow to make room for schmear. Then your boss emails: “I’m going to prioritize bringing in bagels...
Instagram Reels and TikTok lead brand engagement in new social media benchmark report
Instagram brand engagement rates saw a slight uplift in Q3, and the engagement rates for other social media brands remained consistent with the previous quarter, according to the Q3 2022 Social Media Benchmark report from unified CX platform Emplifi. Looking at the...
7 top fashion PR and marketing trends for 2023
People can't seem to get enough of fashion. This industry has grown immensely in the last few years, and it doesn't show signs of stopping. One of the contributing factors is the rise of digitization, which was brought on by the Covid-19 pandemic. People could no...
Social recruiting: How brands can leverage social media platforms for hiring
Social recruiting is a technique that uses various social media channels to find potential candidates. It enables companies to post job listings and solicit job seekers to apply. Social recruiting or social hiring can help you fill permanent positions and hire...
8 social media skills you should master in 2023
Over the next few years, social media is only going to become more important. If you want to stay ahead of the curve, you need to start mastering some key skills now. In this article, we will discuss some of the most important social media skills that you should focus...
Companies aren’t transparent enough about their use of consumer data—is AI to blame?
New research from internet tech firm Cisco highlights the critical need for further data-use transparency from brands and businesses as consumers say their top priority is for organizations to be more straightforward on how they use their personal data. The firm’s...