PR News Archive
Be your own—and your team’s—best editor: 6 tips for editing like a pro
Everyone needs an editor. In our world of public relations, everyone is a writer and an editor at some point. Here are some tips for being a better editor, whether you are reviewing the work of a colleague or giving your own first draft one last look: Read it...
Consumer attacks on brand leaders now a serious threat to companies
The public is developing a vicious appetite for attacking the personal reputations of senior company executives, such as CEOs and company founders, finds new research from specialist public relations agency Transmission Private. The firm’s new 2,000-person survey...
Press Moves – Week of April 19
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News Media Kingsport Times News: Rob Walters (@bakorob) has been appointed Editor. Washington Post, The: Marianna Sotomayor...
Growing Instagram—new changes boost marketer capabilities
As it enters adolescence, Instagram can point to the more than one billion users it captured over the past ten years since it first launched as a huge success. With 80 percent of them following one or more brands on the platform, competing for followers can be quite a...
Do brands have a duty to protect consumers’ and employees’ right to vote? Most people say yes
Politicians nationwide have filed hundreds of bills to suppress the right to vote, and as activists gather to protest voting restrictions, new research from ad agency OBERLAND finds the nation's largest brands are not doing enough to stand up for their employees' and...
Crafting a winning PR strategy from purpose to pitch
Reaching new people and attracting more consumers is best done through public relations. There are plenty of ways that brands and corporations can land great media placements in big publications and generally get great media coverage, even with a limited marketing and...
PR challenges CRM software can solve
PR is an advanced industry, present worldwide. However, there are many hurdles in the process of public relations, and PR agents have to deal with them all the time. One of the most successful recipes for any business is to find effective solutions as quickly as...
Consumers willing to pay more for products with information about brand values
It’s time for product marketers to offer the truth, the whole truth and nothing but the truth about their wares to consumers, and if it bumps prices up a little, it may be worth it. Consumers around the world are increasingly aware of the importance of rich, accurate,...
How cold outreach has changed—and what works today
Typically, cold outreach involved emailing a journalist or site owner who you’d never connected with before. These days, it’s not so different in that people are still emailing new prospects they have never met. But, it’s easier than ever before to slowly build...
The state of influencer marketing—and the year’s biggest brand leaders
New research from AI analytics platform HypeAuditor offers key learnings from brand experiences with influencer marketing and where we are now, as well as industry-pioneering best practices. The firm’s second annual State of Influencer Marketing 2021 report also...
DEI in the newsroom: A roundtable discussion with leading reporters
Without a diverse group of voices in the newsroom, journalism can’t function the way it’s supposed to. It can’t be the essential, fair, impartial information source that it aspires to be. News outlets will miss important stories, and other stories, according to the...
Half of consumers will abandon online products or services in the first month after purchase
Why is brand and customer support so essential beyond the point of purchase and throughout the customer journey? New research from business news and how-to guide The Manifest finds that consumers are just as likely to abandon products within the first month of use (51...
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