PR News Archive
9 of the best marketing apps for your mobile device in 2022
Over 4.5 billion people are online. And mobile web traffic now stands at 55 percent, surpassing desktop web traffic in 2020. That means more than half your market target is online and using smartphones. It, therefore, makes sense if you focus your marketing efforts on...
5 comms strategies for growing your company’s revenue
Increasing revenue streams is the goal of every business owner. In tough economic times, that goal can seem out of reach for struggling small and mid-size businesses. Whatever your company's operating budget may be, there are plenty of strategies out there to keep...
The onset of digital fatigue is driving marketers to increase investment in analog tactics
A significant majority (80 percent) of B2B marketing respondents in a new survey recognize that the pandemic has increased their reliance on digital touchpoints, according to new research from hybrid experience firm PFL and conducted by Forrester Consulting, which...
In a Web3 world, should brands collaborate more with customers on campaigns and products?
The web’s next evolutionary phase is set to be radically different from its current incarnation. Built around blockchain and tokens and decentralized by nature, Web3 aims to bring the web back to its democratic roots and wrest power away from the handful of big tech...
Media & entertainment industry ranks first in new brand intimacy report—which brands are leading?
With consumers seeking respite following two unprecedented years of a global pandemic, the media & entertainment industry topped the Brand Intimacy 2022 Study, the largest study of brands based on emotions from marketing intimacy agency MBLM, now in its 12th year....
4 ways to use your website as a PR tool
In terms of the PR tools that are widely and readily available to your company, there is no doubt that an effective website needs to rank right at the top. There are all sorts of explanations as to why you website can prove to be a major benefit in so many different...
Announcing the winners of the 2022 Bulldog PR Awards—congrats, top dogs!
Bulldog Reporter is pleased to announce the winners of the 2022 Bulldog PR Awards. The awards program recognizes remarkable PR and communications campaigns and impressive individual and agency contributions to the industry. The Bulldog Awards offer a unique,...
New insights around online privacy, personalization, digital marketing and media preferences
Newly released research from local businesses service provider Scorpion explores the traditional and digital media channels consumers prefer when researching and purchasing new products or services, as well as their data privacy/online personalization preferences. Key...
15 best Agile project management practices you must implement
Agile is a method for project management using sprints or short development cycles. It helps focus on constant improvement while developing products or services. Software methods for incremental development started back in 1957. But the Agile methodology was only...
Workplace PR: LGBTQ+ inclusion efforts yield positive impacts, but challenges persist
New Deloitte research finds many organizations are prioritizing LGBT+ inclusion, creating an overall positive impact in the workplace, according to nearly 80 percent of respondents in the firm’s latest report, LGBT+ Inclusion @ Work: A Global Outlook. The research...
4 ways PR firms can improve security and avoid cyberattacks
All businesses are susceptible to cybersecurity threats in one way or another. These threats continue to grow and it has left people wondering how to navigate them. However, there are some businesses that face graver risks because of what they do. One of these is...
How customer education delivers performance improvements across the customer lifecycle
Companies across multiple industries are attributing double-digit improvements in KPIs such as time to value, product adoption, customer satisfaction and customer lifetime value to the impact of their customer education programs, according to a newly published...
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