PR News Archive
COVID is forcing businesses to make faster decisions—yet most rely on outdated data
We’ve been focusing on the data analytics obstacles that communicators are struggling to overcome, and newly released research from high-performance analytics database Exasol reveals that while 84 percent of organizations are under increasing pressure to make faster...
5 tactical tips to effectively pair content and design
When you're working to create a content strategy, there are typically two priorities: creating exceptional visual content and building content that is more engaging. If you have great content, it can still appear to be boring without a touch of design. Plus, it's been...
Regardless of election outcome, consumers’ minds are made up about spending
Brand marketers may be worried about reduced consumer spending depending on the outcome of the fast-approaching presidential election, but new research from First Insight found that consumers are not basing future shopping decisions on the outcome of the election—in...
5 innovative technologies to drive your business success
If you want to grow a successful small business, it helps to harness the power of the latest technologies. There are new tools being created every year that can make it easier to find success as a small business owner. The following are five technologies that you...
Brand intimacy has been a defining factor for success during COVID—who’s doing it right?
For many brands, the COVID crisis has seen the rubber meet the road when it comes to brand allegiance. It’s never been more important than now to forge that elusive emotional connection with consumers, and quite a few brands have stumbled, or dropped the ball...
In the crosshairs of a critic? Take these 3 key steps
Not long ago, I provided counsel to an organization subjected to what they believed was a social-media smear campaign. In a nutshell, a former organizational member—terminated about 18 months earlier due to various professional shortcomings—began making allegations...
As his firm turns 30, David Landis revisits his success—and looks ahead
It’s a landmark year for San Francisco-based PR & marketing communications agency Landis Communications Inc. The firm, led by founder/namesake David Landis, is celebrating the big 3-0. Besides being a trailblazing innovator in the industry (and remarkably...
Online retail challenges threaten post-COVID sales recovery—here’s what brands must do
With the 2020 holiday shopping season expected to largely happen online, it’s never been more critical for brands and retailers to make sure their websites are in tip-top shape to handle the amount of traffic they expect (and hope) to attract, and to make the customer...
7 tips for building an engaging personal social media brand
Creating a personal social media brand allows you to establish an online identity that moves you towards achieving a number of personal, professional, or business goals. Personal branding allows you to manage and optimize how you come across to others. And by using...
Exploring consumer sentiment around Hispanic representation in media
In recognition of National Hispanic Heritage Month in the U.S. (September 15th-October 15th), ENGINE Insights conducted a survey to discover Americans’ views on how well they think advertising, media, and brands are doing in its representation of the Hispanic culture...
Disruptions in leadership amp up calls for transformation
COVID-19 caused just about everything to go topsy-turvy for everyone. Industry leaders—including in public relations—were certainly not exempt. As 19th century British philosopher Bertrand Russel once said, “The issues we deal with are complex and require nuance,...
Analyzing the Biden & Trump marketing campaigns: Which one is making the most impact?
In this year’s fiery and often explosive presidential election, Donald Trump and Joe Biden both have their stables of loyalty among voters, but are battling fiercely for an ever-elusive group of undecideds—and their respective marketing campaigns may have the ability...
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