PR News Archive
Creating a crisis management team—key roles and responsibilities
One of the biggest factors that end up determining whether a company can successfully navigate a crisis is the crisis management team and the members’ preparedness. Companies looking to create their own strong crisis PR management team should choose people that will...
Who’s hot, who’s not: Consumer buzz trends as holiday 2021 fast approaches
Consumer conversation trends reveal who has the most WOM traction and who needs to take quick corrective action. For much of the country, late summer means back to school, and end of summer vacations. For marketers, it means the final push to prepare for holiday 2021....
Why co-branding partnerships are encouraged by product consumers—and reasons to beware
For a variety of reasons. consumers are attracted to co-branding initiatives within brand partnerships. For example, people are excited about having new product options, and some are attracted to these brand partnerships because the new products solve unique problems...
7 ways to generate qualified leads for your PR clients
Success in the public relations industry is all about getting more opportunities for your clients. It doesn’t matter whether you’re part of a firm or a consultant: you’ll be judged on the results you deliver. Finding the ones that will give your client’s brand some...
Brand intimacy has defined success in the COVID era—who are the leaders?
A brand’s ability to emotionally connect with consumers—a metric known as brand intimacy, the emotional science behind the bonds we form with the brands we use and love—has been a lynchpin skill for leading brands for years, but this component became even more crucial...
What PR needs to know about information security risk assessment
Keeping records and data secure is vital for any business. History has shown us that a single data breach can have a tremendous impact on public relations. Additionally, depending on the nature of a breach, allowing data to leak can result in fines for non-compliance...
New timeline depicts a history of COVID, impacts on retail, consumer behavior, health & safety
We’ve watched the progression of the COVID crisis, and its impacts on consumer behavior at every stage, but a post-mortem (almost) review can help brands and marketers figure out where we’re heading, and how to optimize their strategy. Experience management firm First...
6 industries that benefit from influencer marketing campaigns
Few things in recent years have changed the world so profoundly as social media. Not only has social media permeated our daily lives, but it has also become a staple in the world of business. It's used for marketing, branding, PR, and even customer service. And one of...
Making the next big move: Assessing and preparing for your next career move
All of the headlines in my LinkedIn feed read the same: “'I Quit My Job' Is a Signal of Economic Recovery” – The New York Times “Welcome to the Summer of quitting.” – LA Times “Before you join ‘The Great Resignation’ and quit your job, here’s what you need to know.” –...
What differentiates today’s top performers most? Digital acumen helps, but it’s not the key trait
What separates the leaders from the laggards in today’s business environment? New research from IT services, consulting, and business solutions firm Tata Consultancy Services (TCS) not surprisingly reveals a sharp divide in the digital strategies of better-performing...
3 effective content marketing shifts to make in the post-pandemic world
The pandemic has fundamentally changed the way we live, work and play. Marketing strategies that worked in the past just aren’t performing the way they were before the global shift that upended our lives. Content marketers need to be aware of the impact that the...
Tesla’s ‘driverless’ public relations: A cautionary tale
It's not every day you get to watch what it's like for a massive brand to operate without a global PR strategy. Tesla offers us this window in a remarkable experiment. Errant tweets, car breakdowns, insulting markets, going back on promises, and accident fires aren't...
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