PR News Archive
Crisis communication strategies for luxury brands
Fashion’s elite brands, which have a sense of mystery, specialization, authenticity and perfect quality, represent refinement in the world market. However, even the best luxury brands know that no business is without its disasters, which can harm the company’s...
10 tips for setting up hyperlocal social media marketing
When online marketing took off, businesses found that it offered them an easy way to reach a wider target audience. Today, there are over 1.1 billion websites, with 252,000 new ones created daily. To avoid getting lost in the competitive ocean of the Internet, many...
6 psychology tips to upgrade your pitch emails
PR prospects are people too and understanding a bit of psychology can help you understand how their brains make decisions. Understanding how the human brain works can help your outreach team make appealing, interesting and engaging pitches. Leveraging psychology...
9 ways AI voicebots can empower your workforce in 2024
The rise of voicebots has changed how we use conversational AI through advanced AI and NLP technologies. These AI-powered assistants allow users to communicate naturally, understand, and respond like humans. By interpreting the language and intent of the users, voice...
5 steps to crafting a compelling brand value proposition that converts
The age of empty marketing speak is over. We’re in the era of brand journalism, and consumers expect a certain depth to their marketing. People roll their eyes at phrases like "We have a passion for..." and "Made for X by X". Instead of empty, faux-enthusiastic...
5 tips to increase your PR research skills for global campaigns
Digital PR is one of the hottest ways to get media mentions and grow your company's or personal brand’s awareness among audiences. However, this is not as easy as it looks because digital PR requires extensive research; it doesn’t consist of repurposing existing...
Why video content is essential for modern employee onboarding
Recruiting new team members is an expensive and often protracted process, with SHRM data suggesting that it costs $4,700 for each employee you add to your roster. Because of this, it’s necessary to optimize the onboarding of fresh hires in order to ensure this upfront...
9 ways to hone your media targeting strategies for success
Creating a media marketing strategy is about connecting with your customers—reaching them with the latest updates on your company, products, or services, and increasing brand awareness among your target audience in an interesting manner. For that, first you need to...
5 ways PR helps you generate loyal customers—and how to measure the impact
Digital marketing has now become a must-have strategy for every business aiming for a solid presence. From social media campaigns to SEO tactics, businesses out there make sure they leave no stone unturned when it comes to reaching out to their target audience. ...
10 strategies to promote the transparency of AI companies with public relations
The rapid evolution of AI has ignited a complex interplay of both excitement and apprehension. As AI integrates deeper into people's daily lives, public trust becomes essential. Public relations is critical in fostering this trust by championing transparency within AI...
How Customer Relationship Management tools enhance timely follow ups
Maintaining robust client relationships and ensuring timely follow ups are pivotal. The sheer volume of communications and client interactions can overwhelm even the most seasoned PR professionals. Hence, optimizing follow-up processes becomes a matter of efficiency...
Big AI is here: Many businesses in the US and UK are upping their investments to $25 million this year, despite privacy and talent concerns
Let it be officially said: the era of Big AI has arrived, evident in the deeper-pockets investments many businesses are now making in the revolutionary (yes, AI is worthy of the buzzword) and powerful technology. New research from tech consulting firm Searce shows an...