PR News Archive
Revolutionizing PR: How Business Intelligence boosts media relations and drives success
Public relations is evolving rapidly. This transition is being driven by digital advancements and the demand for data-backed plans. In today's information-rich environment, traditional media campaign methods just do not cut it. Business Intelligence (BI) steps up as...
How tech companies can leverage PR and strategic branding: Key tactics and challenges
Have you ever wondered why some brands always seem to top your news feed? All that buzz around a particular company on the internet is like billboards, which are hard to miss, even if you aren’t specifically looking. That visibility isn’t accidental; it’s driven by...
The pitfalls of generic branding in CPG digital marketing
In the fast-paced world of consumer packaged goods (CPG), brands often scramble to create impactful digital marketing campaigns that resonate with consumers. Yet, many fall into the trap of generic branding—producing content that lacks originality or a unique voice....
How healthcare PR shapes brand reputation for EMR companies
In the digital age, electronic medical record (EMR) and electronic health record (EHR) systems have become essential\ for modern healthcare organizations. As the demand for these technologies grows, so does the need for EMR/EHR companies to maintain a strong brand...
How PR pros can leverage email, social, and lead gen tools for organizational transformation
As a seasoned PR professional with over 15 years in the industry, I've witnessed firsthand the rapid evolution of public relations in the digital age. The rise of email marketing, social media, and the use of lead-generation tools has transformed the way we...
The power trio: How PR, marketing, and sales work together to drive business growth
In today’s competitive landscape, the synergy between PR, marketing, and sales is essential for achieving business success. While each discipline serves distinct purposes, their integration creates a powerful engine for brand visibility, customer engagement, and...
The transformation of entertainment PR in the age of digital disruption
The entertainment industry has always been a fast-moving arena, but the digital age has catalyzed a profound transformation in public relations practices. Social media, streaming platforms, and an increasingly globalized audience have reshaped the ways in which...
9 ways to hone your media targeting strategies for success
Creating a media marketing strategy is about connecting with your customers—reaching them with the latest updates on your company, products, or services, and increasing brand awareness among your target audience in an interesting manner. For that, first you need to...
7 leading tools for auditing and analyzing websites in 2025
Every click on your website is a potential customer. Having mere seconds to grab attention, your website’s effectiveness can make or break your success. When visitors land on your page, they should immediately understand what you offer and how it benefits them. If...
Framing success: How professional photography and videography elevate your PR and marketing campaigns
In PR and marketing, visuals are king. They have the power to captivate audiences, convey complex messages, and build strong brand identities. Professional photography and videography play a pivotal role in this visual narrative. They provide high-quality, compelling...
5 steps for mastering crisis management to shape your media narrative
Crisis is a dangerous word and it shakes the nerves of the communicators who stumble in the excruciating grip of it. It is always hard to manage this fallout. In this era of connected channels and freedom of voice, crisis management becomes very challenging. For...
The infamous “He-Man” PR blunder: The maligned case of Mattel’s 80s action figures
Toy PR campaigns are often built on the desire to create lasting cultural phenomena—brands that not only capture the imagination of children, but also shape the collective nostalgia of generations. However, when toy brands fail to anticipate cultural shifts or make...