PR News Archive
PR and marketing pros need an immersive content strategy—uncovering gaps and barriers
Like never before, demand for digital content is on the rise. But not just static, lifeless content that’s simply been loaded to a website—today’s digital consumers expect more visually engaging content than that. Smart brands are dazzling their customers and...
What are the most effective B2B marketing strategies in 2020?
The approach to a company’s marketing depends on a wide variety of factors, including the niche the company works in. However, marketing is an incredibly dynamic field across all industries. There are constantly new tools and techniques appearing on the...
Automotive industry ranks #2 in brand intimacy—which brands lead?
Taking a victory lap in the latest brand intimacy rankings, the automotive industry ranked #2 out of the 15 industries studied by MBLM (pronounced Emblem), the agency using emotional science to build more intimate brands during these unprecedented times. The firm’s...
Comms pros believe their companies will return to normal more quickly than their lives
The COVID crisis has devastated everything in society, including both our personal and professional lives. But it may be the latter that adjusts and recovers quicker, at least according to marketers in a new study from the Association of National Advertisers (ANA) and...
Facebook says pandemic affected its ability to police the platform
Just days after top officials at four international technology companies appeared before a Congressional committee, one of these companies—Facebook—responded to complaints that the social media giant is still not doing enough to protect users from bad actors online....
Connection-starved consumers will reward brands that share values
Amid the COVID-19 pandemic and a watershed social justice movement, it is no surprise that consumers have increasingly turned to social media. New data from social media analytics firm Sprout Social delves deeper into how social media behavior has changed as well as...
Using PR to improve your Amazon seller reputation
Do you want to maximize your profit potential as a seller on Amazon? If so, you need to showcase the fact that you can be trusted to provide a quick and quality service. Nobody is going to feel comfortable purchasing from you if they don’t believe you are capable of...
Personalization drives brand loyalty—but brands are missing opportunities to engage
Comms pros know that personalization is driving brand loyalty today, but new research from AI-driven 1:1 marketing firm Formation.ai finds that consumers feel brands aren’t doing enough to recognize them as individuals. The firm’s latest study, Brand Loyalty 2020: The...
Can anybody hear me? Tips for gaining media attention amidst a pandemic, economic crisis, and national election.
Whether you are wanting to share the news of a prestigious new client, an innovative new offering, or a successful implementation, it’s never a simple task to get the attention of the right media outlets on your preferred timeline. Throw in a worldwide pandemic, an...
TV commercials and online ads are losing their influence during COVID
The COVID crisis has changed America and the world in many ways, and new research from New York tech PR agency MACIAS PR reveals a shift in the way we interpret media ads. The firm’s new study suggests TV commercials and online ads are losing their influence over...
How Gen Z is influenced by higher-ed marketing during COVID
COVID-19 has affected many aspects of the higher education student experience—and now is an essential time for marketers to be cognizant of prospective students' anxiety about what school will look like and utilize the right tools to build trust and connect with...
Journalists on the move – Week of August 24
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Port Townsend and Jefferson County Leader: Nick Twietmeyer (@ptleader) has joined as a Reporter. VTDigger: Tim...
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