PR News Archive
Consumers willing to pay more for products with information about brand values
It’s time for product marketers to offer the truth, the whole truth and nothing but the truth about their wares to consumers, and if it bumps prices up a little, it may be worth it. Consumers around the world are increasingly aware of the importance of rich, accurate,...
How cold outreach has changed—and what works today
Typically, cold outreach involved emailing a journalist or site owner who you’d never connected with before. These days, it’s not so different in that people are still emailing new prospects they have never met. But, it’s easier than ever before to slowly build...
The state of influencer marketing—and the year’s biggest brand leaders
New research from AI analytics platform HypeAuditor offers key learnings from brand experiences with influencer marketing and where we are now, as well as industry-pioneering best practices. The firm’s second annual State of Influencer Marketing 2021 report also...
DEI in the newsroom: A roundtable discussion with leading reporters
Without a diverse group of voices in the newsroom, journalism can’t function the way it’s supposed to. It can’t be the essential, fair, impartial information source that it aspires to be. News outlets will miss important stories, and other stories, according to the...
Half of consumers will abandon online products or services in the first month after purchase
Why is brand and customer support so essential beyond the point of purchase and throughout the customer journey? New research from business news and how-to guide The Manifest finds that consumers are just as likely to abandon products within the first month of use (51...
5 proven PR strategies to boost sales and grow your company
These days, it's more challenging than ever to entice new customers and keep them long-term. The internet creates considerably more competition, but it also gives you access to a much more extensive array of people worldwide. In addition, it gives you more options for...
3 steps for running an effective blogger outreach campaign
Blogger outreach is the process of reaching out to bloggers, often via email, and the primary goal of is generally some form of link building. That could be a guest post request or a link insert request. Blogger outreach is also used to create brand awareness, PR, and...
The Era of Adaptation: Why—and how—brands must evolve strategies in wake of COVID-19
How are marketers and communicators revamping their strategies after facing and mitigating the disruption caused by the COVID-19 pandemic? New research from Nielsen finds that while marketers at organizations of all sizes rank customer acquisition as their top...
How Burger King flame-broiled its reputation with purposeful miscommunication
During its International Women’s Day campaign, Burger King UK landed in news headlines because of the company’s interesting and controversial marketing campaign choice. It happened in a single tweet that caused the public to react quickly, where the burger chain...
Influencer marketing in a post-COVID world—key trends to watch
In just a few years, the influencer marketing industry has risen to top-tier status among communications tools and strategies, and brands are now spending more on influencers to generate solid leads and more sales for their business. During the COVID-19 pandemic,...
5 PR strategies for today’s health food companies
Health food stores are no longer a niche interest for a small portion of the population. The demand for healthy foods and alternative nutrition options has grown exponentially, and this is great news for any health food business owner. But the market has now been...
COVID drives us to seek connections in unexpected ways—what comms pros should know
With imposed lockdowns sending people into isolation during the last year of COVID, new research from cloud CX and contact center solutions firm Genesys reveals a declining state of human connectivity, with 2 in 5 people feeling less connected to others than before...
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