PR News Archive
Statements a PR person should not take seriously
Over the years, I’ve been called many things during my PR career: A gatekeeper, a purveyor of false information, a distorter of the truth, a defender of the indefensible, a maverick, and a cynic. The first four comments were made to me by journalists who didn’t know...
Professional video is in urgent need of modernization—comms insights on addressing the issue
New research from SaaS video platform SundaySky examines emerging trends in how businesses create and use video today. The firm’s new The Pulse On Professional Video survey and research report shows that businesses lag behind in adopting technology for video creation,...
The secret to finding balance in PR: Is “positive agility” the ultimate key?
The digitally-driven nature of our modern world makes it increasingly more difficult to disconnect and stay focused. It sounds counterintuitive that in order to maintain pace with the “always on” mentality of our society, one must identify how to truly separate (and...
3 PR and marketing tips for those in the food industry
Folks in the food industry can spend countless hours trying to improve profit margins. The simple fact of the matter is real growth is not going to occur until they get more people walking through their door. Restaurant owners love to pour over a menu, wondering if...
Digital experience, second only to price, is the biggest driver of satisfaction for Gen Z
As the digital landscape becomes more accessible and engaging—and as digital natives themselves—the retail store is quickly losing its luster for Gen Z consumers. Fewer than 36 percent of consumers under 40 prefer to visit stores when interacting with retailers,...
11 email metrics that matter for your business in 2022
Email is without a doubt the most common form of digital marketing, with 62 percent of businesses using it to retain clients and customers. That's not surprising given how versatile and accessible email can be. With that in mind, it pays to think about what the right...
PR market research: Here are 9 reasons to do it
PR market research is valuable and essential to any agency or client. It's like the framework that holds your work together to prevent mistakes. PR market research is crucial in today's digital networks, especially when it comes to social media and digital marketing....
4 tips for increasing the efficiency of your PR business
Public relations can often prove to be one of the most important aspects of running a brand in the modern era. Since maintaining the right PR can often prove challenging, business owners will usually turn to third-party organizations in order to tackle the many tasks...
New study finds direct correlation between sustainability practices and business performance
For those who still need convincing, new research from professional services firm Genpact finds companies that have embedded sustainable climate-related practices into their organizations see significantly better business performance than those who have not. The...
5 of the best ways to use PR for lead generation efforts
The benefits of public relations go beyond building brand awareness or reputation management. Today, marketers invest in PR for lead generation and conversions, not just to spread brand awareness. HubSpot reports that lead generation is the top marketing priority for...
New PR billing rates/utilization survey reports continuation in increasing rates
Newly released research from Gould+Partners, the M&A advisory firm specializing in the PR industry, reveals that best in class North American PR agencies again increased their hourly rates in 2021 over averages of all firms from 2020. The increases were most...
3 tips for getting your articles in front of as many people as possible
Getting your articles in front of as many people as possible sounds a lot easier than it actually is, especially when you take into account the people that you want to get it in front of is a select market that will find it interesting—and will actively respond to the...
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