PR News Archive
How are PR firms handling COVID challenges? Here’s one agency’s experience
The last year has been fraught with challenges for every business. Employees have been working from their dining room, many have been furloughed and others have lost their jobs and source of income. In the grand scheme of things, PR and marketing may have come off...
COVID creates ultimate loyalty stress test—which brands are thriving?
While the COVID-19 pandemic claimed many business and brand fatalities, customer loyalty was not among them. Despite imposing a severe stress test on brands, loyalty has survived the impact of the pandemic, according to the 25th annual 2021 Customer Loyalty Engagement...
Reputation is everything, so how’s yours doing?
Warren Buffett once said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Jared Kushner and Ivanka Trump might have listened to Buffet’s sound advice during their time in the spotlight. Our...
Press Moves – Week of February 8
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Axios: Lachlan Markay (@lachlan) has joined as Political Reporter covering campaign finance and political...
ICYMI: Bulldog’s Top 10 most popular posts in January
2021 got off to a great start for Bulldog, with some very insightful contributions becoming very popular right out of the gate. Not surprisingly, many of our most high-traffic posts presented a bird’s-eye view of the year ahead—not an easy task after the tough year...
How to stage a press conference without holding one—with great media results
Press conferences are glamorous. Account people like to work on them because they are exciting. Clients approve staging one because they expect a large media turnout for their event, which they believe will impress their bosses. But press conferences are dangerous...
KPIs that work: Tips for identifying and tracking the right ones
Smart marketers and public relations pros know that maximizing effectiveness and efficiency are keys to generating sales revenue. They’re also aware that the best way to achieve this is by identifying and tracking key performance indicators (KPIs). The trick is...
COVID has made consumers more willing to share data—what do they expect in return?
Going against their better judgment in the wake of a rash of high-profile data breaches in recent years, 50 percent of global consumers say that the pandemic has made them more willing to part with their personal data, especially if they know it's contributing to...
6 ways to craft powerful email campaigns to attract influencers
Influencer marketing has quickly become one of the most sought after modes of marketing and this has skyrocketed the demand for influencers, too. One of the major reasons for this is that consumers engage with them regularly. In fact, 61 percent of consumers said that...
Which fast food brands are building intimacy during COVID?
Since the start of COVID-19, daily fast food consumption has increased by 37 percent, according to MBLM’s Brand Intimacy COVID Study, which analyzes brands based on emotional connections during the pandemic. Although the fast food industry placed sixth out of 10...
3 tips for spreading the news about your new business
Starting your own business seems like a dream come true, but there is still a ton of work to do before you can reach your goal. Building a successful company means currying favor with an otherwise uncaring public, and doing so will require a variety of tools,...
With many not comfortable getting vaccinated, brands shouldn’t expect a rush back to stores
Many brands and retailers are counting the days until COVID vaccines have been administered to everyone and retail habits get back to normal. But new research from First Insight suggests this view might be overly optimistic, if not altogether unrealistic. Nearly a...
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