PR News Archive
C-suite leaders are seeking an AI-powered makeover: 3 in 4 say it’s their top digital priority, and their best chance for reaching operational maturity
Companies worldwide have been searching high and low for efficient solutions to the litany of challenges they’re facing in the post-pandemic business world—data management, transformation processes, talent acquisition and retention, and customer and stakeholder...
As AI infiltrates PR, here are 5 use cases and watch outs pros must heed
We need to keep up with the advancement of AI in marketing communications and PR. With recent advancements in content creation, social and news media monitoring and listening, as well as predictive earned media placement, AI is proving that it can be a resourceful...
New research highlights an opportunity for health brands to better support healthcare parity for women
New research finds women are more open to receiving healthcare information and more likely to visit pharmaceutical brand sites than men, but they are much more receptive to that information when it is customized to them, particularly LGBTQ+ and BIPOC...
5 actionable tips for improving your business’s online reputation
Your company’s reputation has always been important, but in today’s digital environment, a great reputation is even more essential. Good PR can be the difference between increased sales and missed opportunities. Whether you sell products to other businesses or to end...
How Gen Z is rewriting the beauty industry rulebook—and what brands will have to do to reinvent themselves in order to remain relevant
The beauty industry—and the concept of beauty—is being redefined by Generation Z, the young but world-weary (thanks to a lifetime spent on smartphones) sector that is reinventing culture right before our eyes. New survey-based insights from research and advisory firm...
Developing a consistent brand voice across social media channels
Developing a consistent brand voice across social media channels is becoming increasingly crucial for businesses looking to maintain a strong brand identity and build a loyal following online. Brand voice refers to the tone, personality, and style of communication...
6 steps for creating engaging video content
In today’s digital age, video content has become an essential tool for brand promotion and engagement. A lot of customers find videos helpful when making purchasing decisions and many have also been convinced to buy a product or service after watching a brand’s video....
When Gen Z turns 40: New research looking into retail’s future foresees mostly in-store shopping elevated by AI, AR and robots—how retailers can be ready
In some ways, it feels like the future is now upon us: After years of hype that didn’t quite materialize, AI has arrived with a bang, and it’s already benefiting almost every sector of both B2B and B2C business operations—and yes, you can say it’s living up to the...
Key tips for avoiding the trap of ‘toxic productivity’ in PR
Toxic productivity? How can productivity be toxic at all? Tons of books and training programs teach us to be productive if we want to become successful PR specialists! How can it be harmful? Yes, it can. Toxic productivity happens when you start thinking of work at...
How to take your digital marketing to the next level with business analytics tools
Business analytics tools can take your digital marketing strategies to the next level. With insights into customer behavior, you can tap into valuable information that allows you to optimize campaigns, create targeted content and measure success. By leveraging...
5 obstacles that may be holding you back from your best PR
Since PR is such a crucial element of any type of business, there may be an assumption that it is easy to achieve good PR without much effort or thought. An excellent PR strategy can help a business to build a reputable brand and inspire greater engagement from its...
As generative AI ignites a new business era, new PR research issues an urgent CTA: AI readiness is critical to the future of communications
ICYMI, generative AI has taken PR and communications by storm—all business fields, really. But as useful and resourceful as it’s proving to be, senior comms professionals are still a bit intimidated by this just-months-old tech wunderkind, reveals important new...