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Aaron Cohen

Aaron Cohen
Aaron Cohen (@cohencomms) is an award-winning writer, consultant and tech evangelist based out of Portland, Oregon. He is the founder of Glitch PR, a one-person powerhouse helping tech-forward startups think different about all things PR.
AI and the Future of Media: Q&A with Tech Unmasker Pete Pachal

AI and the Future of Media: Q&A with Tech Unmasker Pete Pachal

Way back in 2017, I predicted in a VentureBeat guest post that PR people will be getting superpowers in a single year.  Unfortunately, I was off by about seven years. Regardless, it’s here now, and it’s far bigger than I imagined. The influence of AI on journalism...

Visual Storytelling: Why Less Is More [Webinar Primer]

Visual Storytelling: Why Less Is More [Webinar Primer]

We live in a visual world. People remember 30 percent of what they read, but 80 percent of what they see, according to a study by an educational psychologist. That’s why today’s communicator needs to be able to tell stories visually. Visual storytelling, done well,...

Six PR stunts you may have missed in 2017

Six PR stunts you may have missed in 2017

Given all the constant late-night POTUS tweet storms and the unstoppable #metoo movement, this hasn’t been the easiest year for a company to try to break through the noise and try to get noticed in a big way. There have, however, been a few incredible exceptions....

AI will turn PR people into superheroes within a year

AI will turn PR people into superheroes within a year

PR is critical for startups. The profession is always been one part relationship manager, one part storyteller — a sales and marketing gig rolled into one. But with billions being poured into artificial intelligence (AI) and machine learning over the next 30 years,...

6 sorrowful PR tips from the short-lived “Scaramucci Era”

6 sorrowful PR tips from the short-lived “Scaramucci Era”

No matter what side of the aisle you‘re on, there’s one thing you cannot deny: Anthony Scaramucci, the newly minted, just-fired White House Communications Director and Senior Advisor to the President, is the butt of every joke on the Internet. He is also providing a...