Did you know that 80 percent of consumers are more likely to make a purchase if a brand offers a personalized experience (Epsilon)? Shoppers want to feel like they’re important to your company or brand. So, in this article, we’re going to outline how you can use...
Providing a positive, seamless user experience—or UX—for your website visitors is a great way to make as many sales as possible and build credibility with your target audience. It’s also good for drumming up the loyalty you need to create enthusiastic brand...
Customers who feel a strong connection to your business are more likely to stay loyal to you, purchase more of your products or services, and recommend you to their friends. Customer loyalty is critical, especially when most industries are so competitive....
When potential customers land on your website, you want them to be inspired to convert. But, sometimes, that might be tricky to accomplish. First-time web visitors often won’t convert for many reasons. For instance, they may not be familiar enough with your brand or...
Content marketing is an incredibly important promotional tool that every business should be using. It’s the process of creating interesting and helpful content in order to help people learn about your niche, build brand awareness, and ultimately grow your sales. But,...