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Adriana Waterston

Adriana Waterston
Adriana Waterston is Executive Vice President of Insights and Strategy at Horowitz Research. A thought leader in the diversity space, Adriana has consulted for clients in entertainment and news media, technology and telecommunications, travel and hospitality, CPG, retail, toys, beauty and personal care, and the emerging Cannabis market, among others.
Hot entertainment, media, and technology trends to watch in 2024

Hot entertainment, media, and technology trends to watch in 2024

As 2024 kicks into gear, we at Horowitz are concentrating on the shifts in entertainment, media, and technology that will most certainly impact consumer attitudes and behaviors in the next 12 months. TV Is back(ish) Despite the many TV networks and streaming services,...

How today’s multicultural audience defines new age media patterns

How today’s multicultural audience defines new age media patterns

America’s multicultural audiences are on the leading edge of tech adoption. From 2013 to 2018, Asian, Latino, and black audiences have been ahead of the streaming curve. The average TV viewer spends 43 percent of time with live TV, and 35 percent with streamed...