This June it’s all about Pride, but savvy Gen Z and LGBTQIA+ consumers are looking for more than a rainbow logo as an indication of whether a brand is truly an LGBTQIA+ ally. A recent study from Horowitz Research among 13-24-year-olds in the U.S. suggests that it will...
Our studies demonstrate that market research is not driving insights regarding the effectiveness of new media platforms. As a result, advertisers are finding it increasingly difficult to plan media buys that will engage target consumers in a fragmented media...
America’s multicultural audiences are on the leading edge of tech adoption. From 2013 to 2018, Asian, Latino, and black audiences have been ahead of the streaming curve. The average TV viewer spends 43 percent of time with live TV, and 35 percent with streamed...