Without customers, you don't have a brand. But many brands find that their customers churn just as quickly as they acquire them. Thus, they are stuck in a seemingly endless loop of getting customers and losing them. This loop is frustrating and expensive and can run a...

Alex Birkett is the co-founder of Omniscient Digital, a premium content marketing & SEO agency. He lives in Austin, Texas with his dog Biscuit and writes at alexbirkett.com.