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Alwayne Powell

Alwayne Powell
Alwayne Powell is Director of International Digital Marketing at 8x8. He is an experienced performance marketing leader with an extensive background in the digital space, working client and agency side to provide paid search, SEO and CRO solutions in the B2B and B2C sectors. They are the current Senior Digital Marketing Manager at leading communication platform provider 8x8. You can find them on LinkedIn.
5 email marketing tips that will improve your SEO strategy

5 email marketing tips that will improve your SEO strategy

Most people are aware that on-page SEO is important for websites when considering search engine optimization. On the face of it, there’s no obvious connection between SEO and email marketing, but as top search engine rankings are becoming more competitive, digital...

Customer experience marketing: 3 comms strategies for improving CX

Customer experience marketing: 3 comms strategies for improving CX

Up to 86 percent of customers will leave a brand they’ve previously been loyal to after just two negative experiences. That’s how important CX is to your bottom line. However, PR pros and communicators often ignore customer experience when drafting marketing...