Anjali Kapoor

Anjali Kapoor
Anjali specializes in growth marketing, driven by an unwavering commitment to assisting businesses in scaling and reaching their growth objectives. With over four years of hands-on experience, I bring valuable insights and expertise to the table.
6 leading AI-powered cold email software to boost sales engagement

6 leading AI-powered cold email software to boost sales engagement

Cold email outreach has evolved far beyond simple mass messaging. Today's sales professionals need sophisticated platforms that combine automation with genuine personalization, ensuring messages reach inboxes and drive meaningful conversations. With spam filters...

The role of engagement rate in evaluating influencer campaign success

The role of engagement rate in evaluating influencer campaign success

Influencer marketing has become one of the go-to strategies for businesses to enhance their campaign performance. 51% say that influencer marketing helps them get better clients for their business. With the increase in influencer marketing, brands have also started to...

The role of influencer marketing in boosting SEO performance

The role of influencer marketing in boosting SEO performance

The global influencer marketing market reached 24 billion U.S. dollars in 2024. Influencer marketing is very useful for brands seeking to improve their online visibility and engagement. Leveraging the social pull of established influencers, businesses are tapping into...