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Barbara Bates

Barbara Bates
Barbara Bates is the Global CEO of Hotwire and the former founder and CEO of Eastwick Communications, which was acquired by Hotwire in 2016. She has more than 25 years’ experience working with brands to tell their stories, accelerate growth and build value working in Silicon Valley and beyond.
AI’s infiltration and other 2019 trends comms pros need to know

AI’s infiltration and other 2019 trends comms pros need to know

Jan 10, 2019

Innovation, across all verticals, has fueled significant growth in the tech industry. Markets such as healthcare, retail and construction—ones that have historically been slower to evolve—are now embracing innovation to better serve their clients, meet business goals...

PR agency insights—why midsize is the right size 

PR agency insights—why midsize is the right size 

Oct 11, 2018

Whenever I hear Hotwire described as a midsize agency, I consider it a badge of honor. We’re big enough to give ambitious CMOs and others on the client side the national and international support they need. But we’re certainly not a cumbersome behemoth like the...