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Brian Flores

Brian Flores
Brian is a freelance writer with extensive marketing tools and tech writing experience. His content marketing articles are widely seen in a variety of martech guides and posts.
8 ways to improve your internal communications strategy in 2024

8 ways to improve your internal communications strategy in 2024

PR is all about communications. We talk a lot about how brands communicate with customers and the world. Everything from brand persona to tone of voice and the best channels to use are the bread and butter of PR brands. But that’s external communications. What about...

10 tips to maximize the impact of soft skills training for PR professionals

10 tips to maximize the impact of soft skills training for PR professionals

PR professionals need technical—or “hard”—skills for aspects such as social media management, client research, and data analytics. But interpersonal—or “soft”—skills such as communication, problem-solving, leadership, teamwork, and organization are just as important...

7 types of information leaks and how to prevent them

7 types of information leaks and how to prevent them

As paper records have become a thing of the past, there has been an increased focus on digital information and how it is handled. Digital information is easier to leak than hard copies on paper, making it an easier target for hackers and creating new security...

5 ways generative AI fosters and improves team collaboration

5 ways generative AI fosters and improves team collaboration

You probably don’t need to be told that AI has become a major factor in today's business world. While AI has been around for a while, the latest technology, generative AI, is changing the way teams collaborate.  From its humble beginnings automating routine tasks, AI...

8 ways to be successful with employer branding for startups

8 ways to be successful with employer branding for startups

Employer branding for startups isn’t quite the complex, elusive concept that it first appears to be.  In the same way that you need to create a brand identity that resonates with your target customer, you need to create one that resonates with your target talent....

4 ways to close the digital marketing skills gap in your organization

4 ways to close the digital marketing skills gap in your organization

For your organization to succeed in today’s fast-paced world, it must be able to communicate its message and products deftly through online platforms. However, Canada is facing a digital skills gap. The new technologies deemed crucial today were far from mainstream...