It’s no big secret that many PR firms find it difficult to measure and demonstrate Return on Investment (ROI). In fact, some firms now have full-time staff members who do little more than track the engagement of their campaigns and report back the impact of PR on...

The worst data breaches of all time—are you prepared for this PR nightmare?
Ten years ago, a data breach that compromised the details of a million people would have been big news. Today, it wouldn’t even make page ten—we regularly see reports that billions of records have been accidentally released. In just two of the biggest breaches on this...
6 telltale signs of a doomed influencer campaign in 2021
Cast your mind back to the early 2000s. It was an age in which the concept of the social media influencer was taking its first tentative steps into our cultural consciousness, and nobody could reliably foresee the marketing behemoth it would eventually become. Indeed,...
AI is still in its infancy, but here are 5 ways it’s already helping PR pros
As PR pros, we know all about hype. Part of our job, in fact, is to create it. Sometimes, that makes us a little skeptical about tools and technologies that promise to be “the next big thing.” Artificial Intelligence tools are a great example of this. In recent years,...
When and how to fire a client humanely: The ultimate in crisis communications
PR professionals have had to deal with a lot of new challenges over the past few months. They've had to learn how to handle internal dialogue during a pandemic, and adapt to how COVID-19 has changed the way we communicate. But while these new issues form some of the...