Brian Skewes

Brian Skewes
Brian Skewes is a technologist into deconstruction. Through the process of two decades of self-employment, he has synthesized more inadvertent real-world lessons related to building, running, and preserving a small company than he can recall.
6 telltale signs of a doomed influencer campaign in 2021

6 telltale signs of a doomed influencer campaign in 2021

Cast your mind back to the early 2000s. It was an age in which the concept of the social media influencer was taking its first tentative steps into our cultural consciousness, and nobody could reliably foresee the marketing behemoth it would eventually become. Indeed,...